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中國企業培訓講師

戰略規劃如何進行定位

 
講師:曹玉兵 瀏覽次數:2326
 企業處于不同的發展階段,要做好自身的戰略規劃工作,從而促進企業在行業中可以穩定的發展。對于發展中戰略規劃的*,長城電工做了如下的工作:   一、調整發展思路,明晰發展定位   從2009年開始,公司根據自身發展基礎、條件和能力,結合甘肅工業強省戰略部署、國家宏觀經濟和行業發展趨勢,進行了&ldq

企業(ye)處(chu)于不同的(de)發展階段,要做好(hao)自身的(de)戰(zhan)略規劃工(gong)作,從而促進企業(ye)在(zai)行業(ye)中可以穩定(ding)的(de)發展。對于發展中戰(zhan)略規劃的(de)*,長城電(dian)工(gong)做了(le)如(ru)下的(de)工(gong)作:

  一、調整(zheng)發展(zhan)思(si)路,明晰(xi)發展(zhan)定位

  從2009年開始,公司(si)(si)根據自身(shen)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)基礎(chu)、條件和能力,結合甘肅工(gong)業(ye)(ye)強省戰(zhan)略部署、國家宏觀經濟和行(xing)業(ye)(ye)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)趨勢,進行(xing)了“三個調整”(調整產業(ye)(ye)結構(gou)、調整產品結構(gou)、調整管(guan)(guan)理體制),公司(si)(si)實(shi)(shi)行(xing)集團(tuan)管(guan)(guan)控(kong),母公司(si)(si)凝聚決(jue)策、資本運作、營銷策劃、投資收益、人(ren)力資源配置(zhi)五大(da)職能,子(zi)公司(si)(si)成為(wei)生產經營和利潤中(zhong)心。建立(li)了公司(si)(si)規(gui)范(fan)管(guan)(guan)理、規(gui)范(fan)運作的長(chang)效(xiao)機制、保障機制和風險(xian)防(fang)范(fan)控(kong)制機制,重點建設實(shi)(shi)施財務集中(zhong)核算、協同辦公和人(ren)力資源系統信(xin)息(xi)系統,提高管(guan)(guan)控(kong)能力。確立(li)了長(chang)城(cheng)(cheng)電(dian)工(gong)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)指導思(si)想(xiang)、發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)定位、發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)戰(zhan)略和發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)目標。通過實(shi)(shi)行(xing)集團(tuan)管(guan)(guan)控(kong),長(chang)城(cheng)(cheng)電(dian)工(gong)確定了“一主(zhu)兩(liang)(liang)翼”的發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)戰(zhan)略,即以(yi)電(dian)工(gong)電(dian)器類產品為(wei)主(zhu),果(guo)蔬汁產業(ye)(ye)和清潔能源產業(ye)(ye)協調發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)為(wei)兩(liang)(liang)翼的發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)戰(zhan)略。全(quan)力以(yi)赴推(tui)進長(chang)城(cheng)(cheng)電(dian)工(gong)產業(ye)(ye)園(yuan)建設,為(wei)長(chang)城(cheng)(cheng)電(dian)工(gong)穩步(bu)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)構(gou)筑堅實(shi)(shi)的發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)平臺。長(chang)城(cheng)(cheng)電(dian)工(gong)整體及主(zhu)業(ye)(ye)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)步(bu)入規(gui)范(fan)快車(che)道。

  二、整合內部資(zi)源,優(you)化(hua)資(zi)源配(pei)置

  曹玉兵介紹通(tong)過對所屬全資(zi)(zi)(zi)、控(kong)股(gu)(gu)、參(can)股(gu)(gu)子(zi)(zi)公(gong)(gong)(gong)司(si)(si)班子(zi)(zi)重新進行(xing)調(diao)整和(he)委(wei)派領(ling)導班子(zi)(zi)整合(he),進行(xing)子(zi)(zi)公(gong)(gong)(gong)司(si)(si)整合(he)與改革改制,除8家(jia)(jia)全資(zi)(zi)(zi)子(zi)(zi)公(gong)(gong)(gong)司(si)(si)外,長城(cheng)電工(gong)(gong)(gong)控(kong)股(gu)(gu)子(zi)(zi)公(gong)(gong)(gong)司(si)(si)由原(yuan)來(lai)的(de)18家(jia)(jia)減(jian)少(shao)(shao)到(dao)3家(jia)(jia),參(can)股(gu)(gu)子(zi)(zi)公(gong)(gong)(gong)司(si)(si)由原(yuan)來(lai)的(de)8家(jia)(jia)減(jian)少(shao)(shao)到(dao)5家(jia)(jia),資(zi)(zi)(zi)源(yuan)得(de)到(dao)有(you)效(xiao)集中。進行(xing)專業(ye)(ye)化分(fen)工(gong)(gong)(gong)整合(he)和(he)內(nei)部經營(ying)(ying)資(zi)(zi)(zi)源(yuan)的(de)整合(he),圍繞公(gong)(gong)(gong)司(si)(si)產(chan)(chan)(chan)業(ye)(ye)定(ding)位、產(chan)(chan)(chan)品定(ding)位、發(fa)展目標,對子(zi)(zi)公(gong)(gong)(gong)司(si)(si)進行(xing)專業(ye)(ye)化分(fen)工(gong)(gong)(gong)整合(he),減(jian)少(shao)(shao)子(zi)(zi)公(gong)(gong)(gong)司(si)(si)產(chan)(chan)(chan)品及(ji)市(shi)場的(de)交叉(cha),避免(mian)研發(fa)資(zi)(zi)(zi)金的(de)重復(fu)投(tou)入、技改項目的(de)重復(fu)建設,發(fa)揮資(zi)(zi)(zi)源(yuan)的(de)*效(xiao)應(ying),進一步理順長城(cheng)電工(gong)(gong)(gong)各子(zi)(zi)公(gong)(gong)(gong)司(si)(si)產(chan)(chan)(chan)品發(fa)展方向和(he)產(chan)(chan)(chan)業(ye)(ye)發(fa)展方向,理順長城(cheng)電工(gong)(gong)(gong)資(zi)(zi)(zi)產(chan)(chan)(chan)管(guan)理關系,提(ti)高產(chan)(chan)(chan)業(ye)(ye)經營(ying)(ying)效(xiao)率(lv)(lv)和(he)運營(ying)(ying)質量,為長城(cheng)電工(gong)(gong)(gong)整體(ti)發(fa)展起到(dao)了(le)重要推動作用。輕裝上陣后,最近三(san)年公(gong)(gong)(gong)司(si)(si)主營(ying)(ying)業(ye)(ye)務收入復(fu)合(he)增(zeng)長率(lv)(lv)達20%以上,經營(ying)(ying)狀況持續改善(shan),領(ling)先于同行(xing)業(ye)(ye)上市(shi)公(gong)(gong)(gong)司(si)(si)平(ping)均水平(ping),為公(gong)(gong)(gong)司(si)(si)業(ye)(ye)績的(de)騰(teng)飛奠定(ding)了(le)堅實的(de)內(nei)部基礎。

  三、實施(shi)產品調整,培育經濟增量

  曹玉兵(bing)介紹公(gong)(gong)司(si)(si)以(yi)市(shi)(shi)場(chang)(chang)需求(qiu)為導(dao)向(xiang)(xiang),按照“縱向(xiang)(xiang)產(chan)(chan)(chan)(chan)(chan)業升(sheng)(sheng)(sheng)級(ji)(ji)、橫向(xiang)(xiang)延伸(shen)產(chan)(chan)(chan)(chan)(chan)業鏈”的(de)(de)思(si)路(lu),積極推動技術(shu)創(chuang)新(xin),保市(shi)(shi)場(chang)(chang),調結(jie)構。通過全(quan)力推進智(zhi)(zhi)能化(hua)、輕量化(hua)、高(gao)可(ke)靠性、節能型開關電(dian)(dian)器(qi)(qi)(qi)產(chan)(chan)(chan)(chan)(chan)品的(de)(de)系(xi)列化(hua)和產(chan)(chan)(chan)(chan)(chan)業化(hua)進程(cheng),推動產(chan)(chan)(chan)(chan)(chan)品的(de)(de)升(sheng)(sheng)(sheng)級(ji)(ji)換(huan)代;積極開發(fa)適應于高(gao)效清潔能源(風(feng)電(dian)(dian)、光伏、核(he)電(dian)(dian)等(deng))、鐵(tie)路(lu)等(deng)領域的(de)(de)個性化(hua)開關及控制(zhi)電(dian)(dian)器(qi)(qi)(qi)和開發(fa)第四代智(zhi)(zhi)能化(hua)可(ke)通訊低壓電(dian)(dian)器(qi)(qi)(qi)、特種(zhong)電(dian)(dian)源、大功(gong)率變頻器(qi)(qi)(qi)、電(dian)(dian)網濾(lv)波(bo)裝置(zhi)等(deng)高(gao)科技產(chan)(chan)(chan)(chan)(chan)品。實現了公(gong)(gong)司(si)(si)電(dian)(dian)工產(chan)(chan)(chan)(chan)(chan)品由中壓向(xiang)(xiang)高(gao)壓研發(fa)制(zhi)造的(de)(de)突(tu)破、交流接(jie)觸器(qi)(qi)(qi)的(de)(de)全(quan)面(mian)技術(shu)升(sheng)(sheng)(sheng)級(ji)(ji)、全(quan)數字智(zhi)(zhi)能化(hua)電(dian)(dian)氣傳動自動化(hua)裝置(zhi)形成(cheng)自主(zhu)(zhu)知識產(chan)(chan)(chan)(chan)(chan)權、新(xin)能源市(shi)(shi)場(chang)(chang)的(de)(de)成(cheng)功(gong)導(dao)入,全(quan)面(mian)提(ti)升(sheng)(sheng)(sheng)了公(gong)(gong)司(si)(si)在發(fa)、輸、配用電(dian)(dian)和控制(zhi)系(xi)統領域的(de)(de)核(he)心競(jing)爭力。通過對主(zhu)(zhu)導(dao)產(chan)(chan)(chan)(chan)(chan)品進行(xing)技術(shu)升(sheng)(sheng)(sheng)級(ji)(ji)和更新(xin)換(huan)代,長城(cheng)電(dian)(dian)工的(de)(de)電(dian)(dian)工電(dian)(dian)器(qi)(qi)(qi)主(zhu)(zhu)業將向(xiang)(xiang)智(zhi)(zhi)能化(hua)、環保型、高(gao)可(ke)靠性方(fang)向(xiang)(xiang)發(fa)展,產(chan)(chan)(chan)(chan)(chan)品結(jie)構調整步伐將加快,兼顧發(fa)展新(xin)興(xing)產(chan)(chan)(chan)(chan)(chan)業延伸(shen)產(chan)(chan)(chan)(chan)(chan)業鏈,為用戶提(ti)供全(quan)方(fang)位的(de)(de)電(dian)(dian)氣系(xi)統解決方(fang)案。



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