當前,制(zhi)造(zao)業面臨著原材料上漲,勞(lao)動力(li)成本上升的(de)(de)局面,企業的(de)(de)生存環境頗有些艱難。此(ci)時的(de)(de)企業毫無(wu)疑問地(di)應該“開(kai)源(yuan)節(jie)流”,可是(shi)(shi)目前的(de)(de)“開(kai)源(yuan)”的(de)(de)手段(duan)多被(bei)競爭(zheng)對(dui)手之(zhi)間使(shi)用(yong)殆盡:你投入廣(guang)告促銷(xiao),我(wo)增加人員推銷(xiao);你打折(zhe)銷(xiao)售,我(wo)銷(xiao)售返(fan)點,長此(ci)下去留給企業的(de)(de)利潤空間并不大,加之(zhi)客戶的(de)(de)購買行為是(shi)(shi)企業本身不可控的(de)(de),所(suo)以在(zai)大家都捂(wu)緊錢包的(de)(de)情況下“開(kai)源(yuan)”的(de)(de)難度可想(xiang)而(er)知。(推薦(jian):備(bei)品備(bei)件的(de)(de)庫存控制(zhi)和倉儲(chu)管理)
此時“節流”不(bu)失(shi)為一個(ge)上(shang)佳的(de)舉措。雖然某些成(cheng)本價格上(shang)漲是企(qi)業不(bu)可控(kong)的(de),但(dan)是企(qi)業自身(shen)的(de)庫存成(cheng)本是可控(kong)的(de)、交(jiao)貨期(qi)成(cheng)本也是企(qi)業可控(kong)的(de)、產品質量(liang)
成(cheng)本(ben)(ben)也可(ke)控(kong)的(de)。只要企業(ye)(ye)能夠運(yun)用先進的(de)管理手段(duan)就可(ke)以壓(ya)縮這些方面的(de)運(yun)作(zuo)成(cheng)本(ben)(ben),為(wei)企業(ye)(ye)節省現金創造(zao)利潤。這就是所(suo)謂的(de)通過供應(ying)鏈管理挖掘企業(ye)(ye)的(de)“第(di)三利潤源”。
企業(ye)除了對自(zi)身內部的(de)銷售預(yu)測管(guan)(guan)理(li)、計劃體系、生產工(gong)藝路線、倉儲配送、采購管(guan)(guan)理(li)等(deng)環(huan)節進(jin)行(xing)(xing)(xing)供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)鏈精益管(guan)(guan)理(li)外,還(huan)應(ying)(ying)(ying)該(gai)對加強(qiang)本行(xing)(xing)(xing)業(ye)供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)鏈的(de)協同(tong)管(guan)(guan)理(li),對下游(you)客(ke)戶進(jin)行(xing)(xing)(xing)分(fen)類、有所側重的(de)進(jin)行(xing)(xing)(xing)銷售,客(ke)戶服務水(shui)平不(bu)(bu)要(yao)求一致對待;對上(shang)游(you)的(de)供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)商(shang)也進(jin)行(xing)(xing)(xing)分(fen)類,如一般(ban)供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)商(shang)、伙(huo)伴供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)商(shang)、戰略伙(huo)伴供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)商(shang)等(deng)。對不(bu)(bu)同(tong)的(de)供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)商(shang)進(jin)行(xing)(xing)(xing)不(bu)(bu)同(tong)級別的(de)信(xin)息透(tou)明共享,使(shi)供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)商(shang)能夠降低它們的(de)運作成本;對不(bu)(bu)同(tong)的(de)供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)商(shang)進(jin)行(xing)(xing)(xing)不(bu)(bu)同(tong)程(cheng)度(du)的(de)扶(fu)植(zhi),使(shi)供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)商(shang)能夠得到企業(ye)的(de)幫(bang)助。企業(ye)做出這些舉動(dong)并不(bu)(bu)需(xu)要(yao)投入資金只需(xu)投入一定的(de)智力(li)。
企(qi)業的(de)成本(ben)壓力(li)越大,就越要加強銷售(shou)預(yu)測管理(li)。這是(shi)因(yin)為(wei)銷售(shou)預(yu)測的(de)準(zhun)(zhun)確程度直(zhi)接關系到產(chan)品是(shi)否能夠準(zhun)(zhun)時送達銷售(shou)前線、企(qi)業是(shi)否需要被動(dong)堆積庫存(cun)。如果銷售(shou)預(yu)測管理(li)不好,企(qi)業就不得不為(wei)之付出一(yi)定的(de)成本(ben)代價了。
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