門(men)店(dian)(dian)(dian)*的(de)(de)(de)(de)(de)失敗就(jiu)是(shi)(shi)(shi)(shi)店(dian)(dian)(dian)總(zong)經(jing)(jing)理(li)(li)(li)沒有(you)(you)經(jing)(jing)營(ying)管(guan)理(li)(li)(li)的(de)(de)(de)(de)(de)能(neng)(neng)(neng)力(li)。門(men)店(dian)(dian)(dian)的(de)(de)(de)(de)(de)定位、選址、裝(zhuang)修環境都沒有(you)(you)錯，一個門(men)店(dian)(dian)(dian)到最(zui)(zui)后沒有(you)(you)業績，沒有(you)(you)利潤，就(jiu)一個人出了(le)問題，那(nei)(nei)就(jiu)是(shi)(shi)(shi)(shi)店(dian)(dian)(dian)長(chang)(chang)或(huo)者(zhe)總(zong)經(jing)(jing)理(li)(li)(li)無能(neng)(neng)(neng)，店(dian)(dian)(dian)長(chang)(chang)或(huo)者(zhe)總(zong)經(jing)(jing)理(li)(li)(li)代表著什么(me)呢？代表著一家門(men)店(dian)(dian)(dian)的(de)(de)(de)(de)(de)經(jing)(jing)營(ying)與管(guan)理(li)(li)(li)，有(you)(you)可(ke)能(neng)(neng)(neng)你又(you)是(shi)(shi)(shi)(shi)老板，又(you)是(shi)(shi)(shi)(shi)總(zong)經(jing)(jing)理(li)(li)(li)，老板是(shi)(shi)(shi)(shi)投資者(zhe)、店(dian)(dian)(dian)長(chang)(chang)或(huo)總(zong)經(jing)(jing)理(li)(li)(li)。城市門(men)店(dian)(dian)(dian)的(de)(de)(de)(de)(de)主要經(jing)(jing)營(ying)管(guan)理(li)(li)(li)者(zhe)，真正的(de)(de)(de)(de)(de)問題是(shi)(shi)(shi)(shi)這個人無能(neng)(neng)(neng)所導致(zhi)的(de)(de)(de)(de)(de)。所以一個門(men)店(dian)(dian)(dian)最(zui)(zui)悲哀的(de)(de)(de)(de)(de)一件事情就(jiu)是(shi)(shi)(shi)(shi)門(men)店(dian)(dian)(dian)裝(zhuang)修好(hao)了(le)，門(men)打開(kai)了(le)沒人，客(ke)戶開(kai)發是(shi)(shi)(shi)(shi)不(bu)是(shi)(shi)(shi)(shi)這個店(dian)(dian)(dian)長(chang)(chang)總(zong)經(jing)(jing)理(li)(li)(li)最(zui)(zui)重(zhong)要的(de)(de)(de)(de)(de)工作，需(xu)要具(ju)備的(de)(de)(de)(de)(de)能(neng)(neng)(neng)力(li)就(jiu)是(shi)(shi)(shi)(shi)開(kai)發客(ke)戶的(de)(de)(de)(de)(de)能(neng)(neng)(neng)力(li)。店(dian)(dian)(dian)長(chang)(chang)、總(zong)經(jing)(jing)理(li)(li)(li)沒有(you)(you)進行(xing)海陸空立體化的(de)(de)(de)(de)(de)拓客(ke)。那(nei)(nei)么(me)互聯網的(de)(de)(de)(de)(de)客(ke)戶怎(zen)么(me)來(lai)(lai)(lai)拓客(ke)，門(men)面怎(zen)么(me)來(lai)(lai)(lai)顧(gu)客(ke)，小區怎(zen)么(me)來(lai)(lai)(lai)顧(gu)客(ke)，異業聯盟怎(zen)么(me)來(lai)(lai)(lai)顧(gu)客(ke)，美團抖(dou)音怎(zen)么(me)來(lai)(lai)(lai)顧(gu)客(ke)，店(dian)(dian)(dian)總(zong)經(jing)(jing)理(li)(li)(li)是(shi)(shi)(shi)(shi)不(bu)是(shi)(shi)(shi)(shi)要學(xue)習這個能(neng)(neng)(neng)力(li)，而且(qie)實實在(zai)在(zai)的(de)(de)(de)(de)(de)去做細做深。顧(gu)客(ke)來(lai)(lai)(lai)了(le)，讓顧(gu)客(ke)拼(pin)團怎(zen)么(me)做，轉介紹怎(zen)么(me)做，客(ke)戶管(guan)理(li)(li)(li)又(you)該怎(zen)么(me)做，店(dian)(dian)(dian)長(chang)(chang)是(shi)(shi)(shi)(shi)不(bu)是(shi)(shi)(shi)(shi)應該要一項一項的(de)(de)(de)(de)(de)把它(ta)掌握。那(nei)(nei)么(me)這家門(men)店(dian)(dian)(dian)自然就(jiu)有(you)(you)機會(hui)做好(hao)了(le)。
所(suo)以店(dian)長總(zong)經(jing)理他(ta)不(bu)(bu)(bu)(bu)(bu)等于(yu)老(lao)板，老(lao)板等于(yu)什(shen)么呢(ni)？老(lao)板等于(yu)投(tou)資者(zhe)，一個(ge)門(men)店(dian)有沒(mei)有可能(neng)八個(ge)股(gu)東，但是(shi)經(jing)營管理的(de)人可能(neng)總(zong)經(jing)理只有一個(ge)，所(suo)以一家(jia)門(men)店(dian)生意不(bu)(bu)(bu)(bu)(bu)好，經(jing)營管理不(bu)(bu)(bu)(bu)(bu)好，就(jiu)是(shi)這家(jia)店(dian)長，這家(jia)門(men)店(dian)的(de)總(zong)經(jing)理不(bu)(bu)(bu)(bu)(bu)好，能(neng)力不(bu)(bu)(bu)(bu)(bu)夠，真正門(men)店(dian)經(jing)營不(bu)(bu)(bu)(bu)(bu)好，不(bu)(bu)(bu)(bu)(bu)是(shi)投(tou)資者(zhe)的(de)錯(cuo)。那么投(tou)資者(zhe)有沒(mei)有錯(cuo)呢(ni)？有，最錯(cuo)的(de)就(jiu)是(shi)選了一個(ge)無能(neng)的(de)店(dian)長和總(zong)經(jing)理，選了一個(ge)店(dian)長，沒(mei)有把他(ta)培養出來(lai)。這兩點才是(shi)投(tou)資者(zhe)*的(de)錯(cuo)誤。
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