競(jing)爭戰略(lve)需要研(yan)究(jiu)資源分配規則
企(qi)業發(fa)展(zhan)需要(yao)資源(yuan),競爭戰略研究(jiu)的一個(ge)很重要(yao)的目的就是決定最終把(ba)資源(yuan)投(tou)在哪里,強(qiang)調連(lian)續的資源(yuan)投(tou)入方式。
在企業戰略管(guan)理(li)中,應如何連續投入資源(yuan)(yuan)呢?比爾·蓋(gai)茨有個(ge)(ge)一(yi)(yi)萬小(xiao)時(shi)(shi)(shi)(shi)(shi)(shi)(shi)成(cheng)功(gong)理(li)論。他說:“一(yi)(yi)個(ge)(ge)人(ren)想(xiang)在某一(yi)(yi)個(ge)(ge)行業成(cheng)功(gong),至少要(yao)在這個(ge)(ge)行業投入1萬個(ge)(ge)小(xiao)時(shi)(shi)(shi)(shi)(shi)(shi)(shi),才能成(cheng)為專家。”時(shi)(shi)(shi)(shi)(shi)(shi)(shi)間就是(shi)一(yi)(yi)種資源(yuan)(yuan),1萬個(ge)(ge)小(xiao)時(shi)(shi)(shi)(shi)(shi)(shi)(shi)就是(shi)連續的資源(yuan)(yuan)投入。如果(guo)一(yi)(yi)天(tian)(tian)(tian)干10個(ge)(ge)小(xiao)時(shi)(shi)(shi)(shi)(shi)(shi)(shi),十天(tian)(tian)(tian)干100個(ge)(ge)小(xiao)時(shi)(shi)(shi)(shi)(shi)(shi)(shi),一(yi)(yi)千天(tian)(tian)(tian)干1萬小(xiao)時(shi)(shi)(shi)(shi)(shi)(shi)(shi)。一(yi)(yi)千天(tian)(tian)(tian)相當于三(san)年,三(san)年每天(tian)(tian)(tian)必須工作10個(ge)(ge)小(xiao)時(shi)(shi)(shi)(shi)(shi)(shi)(shi)。中國那些(xie)創(chuang)業成(cheng)功(gong)的老板,每天(tian)(tian)(tian)工作時(shi)(shi)(shi)(shi)(shi)(shi)(shi)間何止10個(ge)(ge)小(xiao)時(shi)(shi)(shi)(shi)(shi)(shi)(shi),而是(shi)每天(tian)(tian)(tian)工作18個(ge)(ge)小(xiao)時(shi)(shi)(shi)(shi)(shi)(shi)(shi),是(shi)用一(yi)(yi)天(tian)(tian)(tian)的時(shi)(shi)(shi)(shi)(shi)(shi)(shi)間干兩(liang)天(tian)(tian)(tian)的活兒,這就是(shi)他們(men)成(cheng)功(gong)的秘(mi)密。
創(chuang)業需要時(shi)(shi)間(jian)的(de)(de)(de)(de)(de)投(tou)入。時(shi)(shi)間(jian)是(shi)(shi)人生中最(zui)寶貴的(de)(de)(de)(de)(de)資(zi)(zi)(zi)源(yuan)(yuan)(yuan),先投(tou)入時(shi)(shi)間(jian),再投(tou)入正確的(de)(de)(de)(de)(de)工作方法、資(zi)(zi)(zi)金(jin)等(deng),這(zhe)就是(shi)(shi)一種連續的(de)(de)(de)(de)(de)資(zi)(zi)(zi)源(yuan)(yuan)(yuan)投(tou)入。這(zhe)些都是(shi)(shi)關(guan)(guan)(guan)鍵資(zi)(zi)(zi)源(yuan)(yuan)(yuan)。因此,戰(zhan)略(lve)規(gui)劃主(zhu)要是(shi)(shi)對(dui)關(guan)(guan)(guan)鍵資(zi)(zi)(zi)源(yuan)(yuan)(yuan)的(de)(de)(de)(de)(de)把握,而不是(shi)(shi)對(dui)一般(ban)資(zi)(zi)(zi)源(yuan)(yuan)(yuan)的(de)(de)(de)(de)(de)把握。把握關(guan)(guan)(guan)鍵資(zi)(zi)(zi)源(yuan)(yuan)(yuan),連續投(tou)入關(guan)(guan)(guan)鍵資(zi)(zi)(zi)源(yuan)(yuan)(yuan),才能(neng)保證在正確的(de)(de)(de)(de)(de)時(shi)(shi)間(jian)做正確的(de)(de)(de)(de)(de)事情。
不論在(zai)任何行業,要(yao)取得成功(gong)都和你把關鍵資(zi)源(yuan)花在(zai)哪里有(you)很大關系(xi)。在(zai)教育系(xi)統,清華的(de)優秀教授(shou)幾(ji)乎沒有(you)晚(wan)上一點(dian)前休息(xi)的(de),他們平(ping)均每晚(wan)只睡(shui)4~5個小(xiao)時,不是看(kan)書就(jiu)是寫東西(xi),早晨(chen)一般6~7點(dian)鐘就(jiu)起來(lai),把時間這些(xie)關鍵資(zi)源(yuan)都用(yong)在(zai)研究學術上。由此可(ke)以看(kan)出,只有(you)資(zi)源(yuan)的(de)連續投入才有(you)日后收獲的(de)可(ke)能(neng)。
如(ru)果明白了(le)這(zhe)個(ge)道理,才能(neng)稱得上做事有戰(zhan)略頭腦。如(ru)果一個(ge)企(qi)業(ye)(ye)家總是(shi)把(ba)(ba)時間(jian)(jian)都浪(lang)費(fei)在請(qing)客(ke)吃飯上,無論什么人請(qing)都去(qu)的(de)(de)(de)話,就是(shi)不具備戰(zhan)略頭腦,資源分配(pei)不清晰的(de)(de)(de)人。和(he)(he)我做的(de)(de)(de)事有關(guan)(guan)我去(qu),和(he)(he)我做的(de)(de)(de)事沒關(guan)(guan)系我不去(qu),這(zhe)才是(shi)戰(zhan)略清晰的(de)(de)(de)人。只有戰(zhan)略清晰,才能(neng)拒絕無意義的(de)(de)(de)應酬,才能(neng)自由(you)支配(pei)自己的(de)(de)(de)時間(jian)(jian),從而有組(zu)織地(di)(di)、有計劃地(di)(di)把(ba)(ba)關(guan)(guan)鍵(jian)的(de)(de)(de)資源用(yong)在關(guan)(guan)鍵(jian)的(de)(de)(de)地(di)(di)方。企(qi)業(ye)(ye)家唯有做到這(zhe)一點,方能(neng)確保不會(hui)浪(lang)費(fei)企(qi)業(ye)(ye)的(de)(de)(de)關(guan)(guan)鍵(jian)資源,保證企(qi)業(ye)(ye)中(zhong)人、財、物這(zhe)些(xie)關(guan)(guan)鍵(jian)資源的(de)(de)(de)連續(xu)投入。
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