真正的高手能洞察(cha)生(sheng)意(yi)的底層邏輯，打造(zao)商業帝(di)國，做生(sheng)意(yi)要按照這個思(si)路才不會出大(da)差(cha)錯。高手做生(sheng)意(yi)的思(si)路是 “五定”。
一、定(ding)位。把公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)定(ding)位為產品(pin)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)、渠道公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)、用戶(hu)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)或(huo)流量公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)，老板要明確做哪一種公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)。比如拼(pin)多(duo)多(duo)是用戶(hu)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)，抖音是流量公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)，娃哈哈是渠道公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)。
二、定客。確(que)定客戶(hu)群體，誰是自己的客戶(hu)。
三、定(ding)模。用什么模式(shi)找到(dao)客戶(hu)，用什么方(fang)式(shi)接觸客戶(hu)，讓(rang)客戶(hu)了解自(zi)己。
四(si)、定品。用什(shen)么產品接觸客戶，是 198 的、1980 的還(huan)是 19800 的，以及中間的其他產品。
五、定價。確定產品價格。
高手做生意先定(ding)(ding)位(wei)，再定(ding)(ding)客(ke)、定(ding)(ding)模、定(ding)(ding)品、定(ding)(ding)價。如果定(ding)(ding)位(wei)是(shi)(shi)(shi)用戶(hu)公司(si)(si)(si)(si)(si)，主要(yao)走短視頻、直(zhi)播。如果定(ding)(ding)位(wei)是(shi)(shi)(shi)渠道公司(si)(si)(si)(si)(si)，重(zhong)點做線下的(de)合伙人。渠道公司(si)(si)(si)(si)(si)是(shi)(shi)(shi)有(you)錢(qian)(qian)公司(si)(si)(si)(si)(si)，有(you)現(xian)金流。用戶(hu)公司(si)(si)(si)(si)(si)是(shi)(shi)(shi)值錢(qian)(qian)公司(si)(si)(si)(si)(si)，在(zai)資本(ben)市(shi)場上(shang)很值錢(qian)(qian)。產品公司(si)(si)(si)(si)(si)是(shi)(shi)(shi)賺錢(qian)(qian)公司(si)(si)(si)(si)(si)，賺差價。流量公司(si)(si)(si)(si)(si)最值錢(qian)(qian)的(de)是(shi)(shi)(shi)估值，核心是(shi)(shi)(shi)把流量變(bian)現(xian)。要(yao)思考做一家(jia)今天賺錢(qian)(qian)、有(you)錢(qian)(qian)還是(shi)(shi)(shi)值錢(qian)(qian)的(de)公司(si)(si)(si)(si)(si)。
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