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三招提升門店員工積極主動性

 
講師:蘇璟璇 瀏覽次數:2302
 門店如何讓員工主動工作,在門店管理的過程當中,發現不同的工作交給不同的員工,會有截然不同的結果,為什么呢?很可能是員工主動工作或者被動執行,導致的結果就會不同。很多員工從來不主動做事,而只會聽命于事,被動的執行。比如讓員工去邀約客戶,下次到店的時間,員工直接就問客戶,你什么時候再來,卻沒有主動的去了

門(men)(men)店(dian)如何讓(rang)員(yuan)(yuan)工(gong)(gong)(gong)(gong)主動(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)(zuo),在門(men)(men)店(dian)管理(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)過程當(dang)中,發(fa)現不(bu)同的(de)(de)(de)(de)(de)(de)(de)(de)(de)工(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)(zuo)交(jiao)給不(bu)同的(de)(de)(de)(de)(de)(de)(de)(de)(de)員(yuan)(yuan)工(gong)(gong)(gong)(gong),會有截然(ran)不(bu)同的(de)(de)(de)(de)(de)(de)(de)(de)(de)結果(guo),為什(shen)(shen)么(me)呢(ni)?很(hen)(hen)可能是(shi)員(yuan)(yuan)工(gong)(gong)(gong)(gong)主動(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)(zuo)或者被動(dong)(dong)(dong)(dong)執行(xing),導致的(de)(de)(de)(de)(de)(de)(de)(de)(de)結果(guo)就(jiu)會不(bu)同。很(hen)(hen)多員(yuan)(yuan)工(gong)(gong)(gong)(gong)從來不(bu)主動(dong)(dong)(dong)(dong)做(zuo)事,而只會聽命于(yu)事,被動(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)執行(xing)。比如讓(rang)員(yuan)(yuan)工(gong)(gong)(gong)(gong)去(qu)(qu)邀約客戶,下次到店(dian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)時(shi)間(jian),員(yuan)(yuan)工(gong)(gong)(gong)(gong)直接就(jiu)問客戶,你(ni)什(shen)(shen)么(me)時(shi)候再來,卻沒(mei)有主動(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)去(qu)(qu)了解客戶。對(dui)上(shang)一次的(de)(de)(de)(de)(de)(de)(de)(de)(de)服務的(de)(de)(de)(de)(de)(de)(de)(de)(de)滿意度,顧客是(shi)否愿意再來到我們(men)店(dian)等(deng)等(deng)問題。這種被動(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)狀態相當(dang)于(yu)增加了管理(li)(li)者的(de)(de)(de)(de)(de)(de)(de)(de)(de)管理(li)(li)成本(ben)和門(men)(men)店(dian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)溝通成本(ben),甚至直接會影(ying)響到門(men)(men)店(dian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)業績。對(dui)于(yu)被動(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)員(yuan)(yuan)工(gong)(gong)(gong)(gong),真(zhen)的(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)他不(bu)想(xiang)主動(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)(zuo)嗎?其實員(yuan)(yuan)工(gong)(gong)(gong)(gong)在剛(gang)入職的(de)(de)(de)(de)(de)(de)(de)(de)(de)時(shi)候,工(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)(zuo)態度還算是(shi)比較(jiao)積(ji)極主動(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)。但(dan)是(shi)由于(yu)很(hen)(hen)多門(men)(men)店(dian)沒(mei)有明確的(de)(de)(de)(de)(de)(de)(de)(de)(de)崗(gang)位職責(ze)和目(mu)標。員(yuan)(yuan)工(gong)(gong)(gong)(gong)不(bu)知道做(zuo)什(shen)(shen)么(me),不(bu)知道怎么(me)做(zuo),不(bu)關注工(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)(zuo),結果(guo)做(zuo)了也沒(mei)有什(shen)(shen)么(me)好處,導致主動(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)意愿逐漸消(xiao)失,慢慢的(de)(de)(de)(de)(de)(de)(de)(de)(de)變成了被動(dong)(dong)(dong)(dong)執行(xing)。面對(dui)這種情況,該如何有效的(de)(de)(de)(de)(de)(de)(de)(de)(de)提高員(yuan)(yuan)工(gong)(gong)(gong)(gong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)工(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)(zuo)積(ji)極性,讓(rang)其主動(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)工(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)(zuo)呢(ni)?

第一步,明確崗(gang)位職(zhi)責(ze)(ze)。讓(rang)員工(gong)(gong)主動工(gong)(gong)作(zuo)的(de)前提,就(jiu)(jiu)是讓(rang)員工(gong)(gong)明確自己的(de)崗(gang)位職(zhi)責(ze)(ze),清楚的(de)知道哪(na)些工(gong)(gong)作(zuo)要具備哪(na)些知識和(he)技能,有(you)哪(na)些權利。員工(gong)(gong)職(zhi)責(ze)(ze)就(jiu)(jiu)是他工(gong)(gong)作(zuo)的(de)指南(nan)針,明確職(zhi)責(ze)(ze),也就(jiu)(jiu)明確了他努力(li)的(de)方向,工(gong)(gong)作(zuo)職(zhi)責(ze)(ze)。

第二步,制(zhi)定(ding)工(gong)作(zuo)(zuo)目(mu)標(biao)。制(zhi)定(ding)工(gong)作(zuo)(zuo)目(mu)標(biao),可以(yi)讓員工(gong)合理的(de)(de)安排自(zi)(zi)(zi)己的(de)(de)時間,自(zi)(zi)(zi)動自(zi)(zi)(zi)發(fa)的(de)(de)完(wan)成工(gong)作(zuo)(zuo)。通過(guo)每天晨會宣布當天的(de)(de)目(mu)標(biao),還(huan)有周(zhou)目(mu)標(biao)和月(yue)目(mu)標(biao)。如何更好的(de)(de)制(zhi)定(ding)工(gong)作(zuo)(zuo)目(mu)標(biao)。可以(yi)參考smart的(de)(de)法則(ze)。S具體(ti),M可衡(heng)量,A可實(shi)現,R相關,T有實(shi)現性的(de)(de)結(jie)合。門店舉例這(zhe)個月(yue)的(de)(de)目(mu)標(biao)客(ke)戶進店量是多(duo)(duo)少(shao)?在多(duo)(duo)長時間內完(wan)成目(mu)標(biao)拓展計(ji)劃,并(bing)且這(zhe)個目(mu)標(biao)不(bu)能(neng)虛(xu)大,是可以(yi)執(zhi)行,可以(yi)完(wan)成的(de)(de)。通過(guo)制(zhi)定(ding)目(mu)標(biao),可以(yi)讓員工(gong)保持工(gong)作(zuo)(zuo)的(de)(de)節奏感和時間的(de)(de)緊迫感,也能(neng)讓員工(gong)更加明確(que)自(zi)(zi)(zi)己接下來要做什么,并(bing)能(neng)促(cu)進員工(gong)的(de)(de)個人(ren)成長和突破。

第三步,設置目(mu)標(biao)獎(jiang)(jiang)勵(li)(li)(li)。當然(ran)只是(shi)制定(ding)(ding)目(mu)標(biao)還不(bu)(bu)夠,還要(yao)對完(wan)成(cheng)(cheng)(cheng)目(mu)標(biao)的(de)(de)(de)員(yuan)工(gong)(gong)(gong)(gong)進(jin)行一(yi)(yi)(yi)定(ding)(ding)的(de)(de)(de)獎(jiang)(jiang)勵(li)(li)(li)。可(ke)(ke)以(yi)采取短(duan)期獎(jiang)(jiang)勵(li)(li)(li)和長期獎(jiang)(jiang)勵(li)(li)(li)相結合的(de)(de)(de)方(fang)式。比(bi)如(ru)可(ke)(ke)以(yi)每天在(zai)夕會復盤結束后進(jin)行設置抽獎(jiang)(jiang)活動(dong),當天完(wan)成(cheng)(cheng)(cheng)目(mu)標(biao)的(de)(de)(de)員(yuan)工(gong)(gong)(gong)(gong)進(jin)行抽獎(jiang)(jiang)。抽獎(jiang)(jiang)不(bu)(bu)用(yong)復雜,比(bi)如(ru)電影票,比(bi)如(ru)日(ri)常的(de)(de)(de)用(yong)品(pin)等,其他物質獎(jiang)(jiang)勵(li)(li)(li)都可(ke)(ke)以(yi)。長期的(de)(de)(de)獎(jiang)(jiang)勵(li)(li)(li),可(ke)(ke)以(yi)設置月度(du)、季度(du)、年度(du)的(de)(de)(de)獎(jiang)(jiang)勵(li)(li)(li),對每一(yi)(yi)(yi)個月、每一(yi)(yi)(yi)個季度(du)、每年度(du)完(wan)成(cheng)(cheng)(cheng)目(mu)標(biao)的(de)(de)(de)人發(fa)一(yi)(yi)(yi)筆獎(jiang)(jiang)金。這個金額的(de)(de)(de)大小,根據(ju)門店(dian)自己的(de)(de)(de)實際(ji)情(qing)況去(qu)制定(ding)(ding),通過(guo)(guo)設置目(mu)標(biao)與激勵(li)(li)(li)獎(jiang)(jiang)勵(li)(li)(li),可(ke)(ke)以(yi)讓(rang)員(yuan)工(gong)(gong)(gong)(gong)更加主(zhu)動(dong)的(de)(de)(de)去(qu)完(wan)成(cheng)(cheng)(cheng)自己制定(ding)(ding)的(de)(de)(de)目(mu)標(biao),也就是(shi)提(ti)高員(yuan)工(gong)(gong)(gong)(gong)的(de)(de)(de)工(gong)(gong)(gong)(gong)作(zuo)積極(ji)性,讓(rang)他主(zhu)動(dong)的(de)(de)(de)工(gong)(gong)(gong)(gong)作(zuo)。很多門店(dian)對于員(yuan)工(gong)(gong)(gong)(gong)不(bu)(bu)主(zhu)動(dong)工(gong)(gong)(gong)(gong)作(zuo)的(de)(de)(de)錯誤,就是(shi)一(yi)(yi)(yi)味的(de)(de)(de)批評和處罰員(yuan)工(gong)(gong)(gong)(gong)。其實作(zuo)為門店(dian)管理(li)者,我(wo)們(men)更應該(gai)從(cong)門店(dian)的(de)(de)(de)自身去(qu)考(kao)慮,是(shi)不(bu)(bu)是(shi)在(zai)制度(du)上存在(zai)一(yi)(yi)(yi)些(xie)問題。讓(rang)員(yuan)工(gong)(gong)(gong)(gong)主(zhu)動(dong)工(gong)(gong)(gong)(gong)作(zuo)的(de)(de)(de)意(yi)愿度(du),并且通過(guo)(guo)明確(que)崗位職責,制定(ding)(ding)工(gong)(gong)(gong)(gong)作(zuo)目(mu)標(biao),并采取一(yi)(yi)(yi)定(ding)(ding)的(de)(de)(de)目(mu)標(biao)獎(jiang)(jiang)勵(li)(li)(li),可(ke)(ke)以(yi)在(zai)一(yi)(yi)(yi)定(ding)(ding)程(cheng)度(du)上幫助(zhu)和督(du)促員(yuan)工(gong)(gong)(gong)(gong)提(ti)高主(zhu)動(dong)工(gong)(gong)(gong)(gong)作(zuo)的(de)(de)(de)意(yi)愿,讓(rang)員(yuan)工(gong)(gong)(gong)(gong)自動(dong)自發(fa)的(de)(de)(de)去(qu)完(wan)成(cheng)(cheng)(cheng)工(gong)(gong)(gong)(gong)作(zuo)。



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