供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)商關系管(guan)理的(de)(de)(de)(de)(de)能(neng)力(li)。供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)商關系建立(li)能(neng)力(li),是(shi)(shi)供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)商關系管(guan)理能(neng)力(li)的(de)(de)(de)(de)(de)一個重要組成部分,是(shi)(shi)指企業選擇和吸(xi)(xi)引新的(de)(de)(de)(de)(de)供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)商來(lai)建立(li)供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)商關系的(de)(de)(de)(de)(de)組織過程和慣例,選擇新的(de)(de)(de)(de)(de)供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)商是(shi)(shi)指評估(gu)潛(qian)在供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)商的(de)(de)(de)(de)(de)能(neng)力(li),并進行排(pai)序、優(you)化,供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)商通過評估(gu)投資(zi)回報率(lv),或(huo)買家能(neng)為他們創造的(de)(de)(de)(de)(de)價值來(lai)評估(gu)客戶(hu)賬(zhang)戶(hu)的(de)(de)(de)(de)(de)吸(xi)(xi)引力(li)。供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)商關系建立(li)能(neng)力(li),對(dui)于企業成功獲取潛(qian)在供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)商的(de)(de)(de)(de)(de)各(ge)種關鍵資(zi)源是(shi)(shi)十分必要的(de)(de)(de)(de)(de),
也就是他們(men)的(de)(de)(de)知識和技(ji)能與企(qi)業(ye)所提(ti)供(gong)(gong)某些產(chan)品或服務相(xiang)關,企(qi)業(ye)有一(yi)套正式的(de)(de)(de)流程和制(zhi)度,對潛在(zai)供(gong)(gong)應(ying)(ying)商(shang)(shang)進(jin)行評估(gu)審查(cha),評估(gu)潛在(zai)的(de)(de)(de)供(gong)(gong)應(ying)(ying)伙伴的(de)(de)(de)資源與能力,并對供(gong)(gong)應(ying)(ying)商(shang)(shang)進(jin)行排序,選(xuan)擇有效的(de)(de)(de)供(gong)(gong)應(ying)(ying)商(shang)(shang)可以(yi)將(jiang)不(bu)穩(wen)定的(de)(de)(de)存(cun)在(zai)風險有很多。例(li)如交付的(de)(de)(de)不(bu)穩(wen)定,產(chan)品提(ti)供(gong)(gong)的(de)(de)(de)質量有問題等供(gong)(gong)應(ying)(ying)商(shang)(shang)進(jin)行剔(ti)除,降低供(gong)(gong)應(ying)(ying)中斷風險,保持供(gong)(gong)應(ying)(ying)鏈的(de)(de)(de)穩(wen)定性(xing)。
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