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課程意義:
現代社會，各行各業都在追求高效運作，為了實現這個目標，無數的工具被創造出來幫助我們高效出行、高效溝通、高效…但在思考領域，這樣的工具卻很少，絕大多數人依舊沿襲幾百年前的思考方法吸納信息、記憶信息及應用信息。
本課程講講解如何運用(yong)思維導(dao)圖工具(ju)提升信息(xi)梳理(li)能力，改善記(ji)憶(yi)力，并激發創(chuang)造(zao)性工作思考能力，引導(dao)學員將思維導(dao)圖工具(ju)有效應用(yong)于(yu)實際的工作和生活實踐當中。

參加對象：
* 希望提升信息處理與記憶能力的人員
* 希望(wang)掌握新(xin)方法(fa)激(ji)發(fa)高(gao)效創意思維的人(ren)員

內容大綱：
1. 關于思維導圖
* 可視化思維同人腦思考力的關系
* 初識思維導圖
* 思維導圖的結構及關鍵元素
* 思維導圖繪制規則
* 練習：運用思維導(dao)圖工具手繪一張(zhang)簡單的導(dao)圖

2. 思維導圖助力高效梳理信息
* 至關重要的關鍵詞提煉
* 線性筆記記錄向思維導圖筆記的轉化
* 練習：整理一段發言/一場會議/一堂課的紀要
* 傳統線(xian)性(xing)筆(bi)記(ji) Vs 思維導圖筆(bi)記(ji) 差異體驗

3. 創造性工作思考方法
* 放射性思考法 （垂直衍生法/水平發散法）
* 結構化思考法（MECE法/矩陣分割法/流程圖法/關系圖法）
* 冥想術簡介
* 練習：運用上述方法，作一份崗(gang)位對應的周工(gong)作計劃 or 公司競爭(zheng)力SWOT分析

講師簡介：
王海琳上海交通大學電氣自動化學士
復旦大學軟件工程碩士。
王(wang)老師有著豐富的市(shi)場(chang)(chang)營銷(xiao)經(jing)驗。在(zai)其近20年的職業(ye)生涯(ya)中(zhong)，王(wang)先生曾分別在(zai)電力電子(zi)、通(tong)信、新能源等(deng)多個行(xing)(xing)業(ye)從事市(shi)場(chang)(chang)Marketing及銷(xiao)售工作，并(bing)(bing)(bing)陸續擔(dan)任過(guo)多家公司營銷(xiao)總監高層管理(li)職務。多年市(shi)場(chang)(chang)一線營銷(xiao)工作，讓王(wang)先生積累了豐富的實戰經(jing)驗，并(bing)(bing)(bing)對(dui)營銷(xiao)體系整體建設(she)形成完整透(tou)徹的個人理(li)解(jie)。結合在(zai)多家企業(ye)的就(jiu)職經(jing)歷，可就(jiu)思維導(dao)(dao)圖、消費(fei)者行(xing)(xing)為學、品牌營銷(xiao)、市(shi)場(chang)(chang)規(gui)劃、團隊溝(gou)通(tong)與(yu)管理(li)、CRM等(deng)多個主(zhu)題(ti)對(dui)學員進行(xing)(xing)貼近實戰的培訓(xun)和指導(dao)(dao)，并(bing)(bing)(bing)根據客戶需求(qiu)由針(zhen)對(dui)性(xing)設(she)計培訓(xun)計劃。

主講課程：
《消費者行為學》
《營銷體系構建》
《市場部建設與管理》
《銷售部建設與管理》
《品牌定位》
《品牌規劃與落地管理》
《市場規劃與策劃》
《渠道規劃與開發》
《CRM客戶關系管理》
《顧問式銷售：商業計劃書制作》
《思維導圖訓練法》
《提升(sheng)數據分析能力-Excel超級(ji)實踐(jian)》

曾部分培訓過的企業：
     奧(ao)(ao)林(lin)巴(ba)斯(si)（中(zhong)國(guo)(guo)）有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、江蘇中(zhong)航(hang)動(dong)力控制有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、無(wu)錫法雷(lei)奧(ao)(ao)汽車零配件系統有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、西薩化(hua)工、永達理(li)保(bao)險經紀有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、普(pu)旭(xu)真空設備(bei)國(guo)(guo)際(ji)貿易（上(shang)海(hai)(hai)）有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、賽諾(nuo)菲（中(zhong)國(guo)(guo)）投(tou)資有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、上(shang)海(hai)(hai)綠(lv)都(dou)置(zhi)業有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、友邦保(bao)險、同濟設計(ji)院、希悅爾(er)（中(zhong)國(guo)(guo)）有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、亞廈控股(gu)(gu)有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、覓樂戶外(wai)休閑(xian)用品(pin)（南(nan)(nan)京）有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)效公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、蘇州(zhou)萬(wan)科(ke)企業有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)效公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、益普(pu)索Ipsos、賽峰起落架系統（蘇州(zhou)）有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、蘇州(zhou)高(gao)(gao)騰智能(neng)裝備(bei)有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、蘇州(zhou)天(tian)理(li)設計(ji)有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、友邦保(bao)險、德迅中(zhong)國(guo)(guo)貨運代(dai)理(li)有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、無(wu)錫布勒機械制造有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、東方法馬通(tong)核泵有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)責任公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、成都(dou)派麗德高(gao)(gao)建(jian)材有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、法雷(lei)奧(ao)(ao)企業管理(li)（上(shang)海(hai)(hai)）有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、貝麗絲(si)醫療、江蘇蘇美達集團(tuan)有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、南(nan)(nan)京愛立信熊(xiong)貓通(tong)信有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、上(shang)海(hai)(hai)電(dian)影譯制片廠、中(zhong)國(guo)(guo)電(dian)信股(gu)(gu)份有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)上(shang)海(hai)(hai)分公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、通(tong)用電(dian)氣（中(zhong)國(guo)(guo)）有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、昕諾(nuo)飛電(dian)子技術（上(shang)海(hai)(hai)）有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、武漢(han)*商務區城(cheng)建(jian)開(kai)發有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、上(shang)海(hai)(hai)泰眾會(hui)展服(fu)務有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、中(zhong)國(guo)(guo)石油天(tian)然氣股(gu)(gu)份有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)長慶油田(tian)蘇里格(ge)南(nan)(nan)作業分公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、奧(ao)(ao)林(lin)巴(ba)斯(si)（中(zhong)國(guo)(guo)）有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)上(shang)海(hai)(hai)分公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、中(zhong)海(hai)(hai)環境科(ke)技（上(shang)海(hai)(hai)）股(gu)(gu)份有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、格(ge)拉默車輛內飾（上(shang)海(hai)(hai)）有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、上(shang)海(hai)(hai)翼(yi)銳汽車科(ke)技有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、上(shang)海(hai)(hai)泰眾會(hui)展服(fu)務有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、德科(ke)斯(si)米爾(er)（沈陽）汽車配件有(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)