小伙開燒烤(kao)店卻不靠賣烤(kao)串賺錢(qian)一年還(huan)能營收八(ba)億，在(zai)全(quan)國瘋(feng)狂開店二百(bai)三十(shi)多家，他到(dao)底(di)用(yong)了(le)啥神仙模式呢？他的這套(tao)組(zu)合拳(quan)，各行各業(ye)都適用(yong)。
1、設(she)計黃金爆(bao)(bao)品。他(ta)推(tui)出了(le)兩款爆(bao)(bao)品，比(bi)(bi)如晚上十(shi)(shi)點(dian)以后，所(suo)有海鮮(xian)五折。再(zai)比(bi)(bi)如他(ta)家的烤串十(shi)(shi)年不漲價的這招(zhao)說白(bai)了(le)，就(jiu)是通過爆(bao)(bao)品海量(liang)(liang)獲客(ke)(ke)，咱不靠這兩款爆(bao)(bao)品賺錢，只(zhi)靠這個來吸引顧(gu)客(ke)(ke)等海量(liang)(liang)流(liu)量(liang)(liang)進來了(le)，你再(zai)去賺利(li)潤，那還不容(rong)易(yi)嗎(ma)？畢竟(jing)顧(gu)客(ke)(ke)來吃燒(shao)烤，不可能指點(dian)肉(rou)串吧，那他(ta)就(jiu)能靠其他(ta)的烤魚，烤羊排(pai)烤翅賺錢。而(er)且他(ta)還有另一款拳(quan)頭產品精釀啤酒，這些啤酒基本都是非(fei)標(biao)的。這樣他(ta)就(jiu)擁有了(le)自主定價權，一瓶精釀二十(shi)(shi)多，里面的利(li)潤非(fei)常(chang)可觀。
2、通過(guo)計件(jian)制(zhi)(zhi)來激活(huo)員(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)動力。首(shou)先，不(bu)給員(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)發死工(gong)(gong)(gong)(gong)(gong)資，而(er)是采(cai)用計件(jian)制(zhi)(zhi)辦法，提(ti)高業績(ji)狀態(tai)，就靠靠拿(na)(na)死工(gong)(gong)(gong)(gong)(gong)資完全不(bu)同(tong)。其次(ci)還(huan)引入了(le)Pk制(zhi)(zhi)。根據每(mei)(mei)天計件(jian)結果，把(ba)員(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)分(fen)成(cheng)ABC三(san)類，a占(zhan)百(bai)(bai)分(fen)之(zhi)(zhi)二十。b占(zhan)百(bai)(bai)分(fen)之(zhi)(zhi)七(qi)十c占(zhan)百(bai)(bai)分(fen)之(zhi)(zhi)十三(san)種類型，對應三(san)種分(fen)紅等(deng)級，同(tong)一個(ge)工(gong)(gong)(gong)(gong)(gong)種，a拿(na)(na)的(de)(de)錢可能要比c高幾倍。所以他(ta)(ta)這(zhe)沒有(you)一個(ge)員(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)敢(gan)偷(tou)懶，因(yin)為你稍微松懈收入可能就會(hui)(hui)斷(duan)崖(ya)式下跌。而(er)且他(ta)(ta)不(bu)僅讓(rang)同(tong)一家(jia)店的(de)(de)員(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)PK還(huan)搞了(le)店與(yu)店PK大區和大區PK中層(ceng)管(guan)(guan)理之(zhi)(zhi)間(jian)PK等(deng)等(deng)。而(er)且為了(le)讓(rang)員(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)習慣這(zhe)種PK的(de)(de)高壓狀態(tai)，他(ta)(ta)在(zai)福利(li)上也毫不(bu)手(shou)軟，給優秀員(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)更多晉(jin)升加薪的(de)(de)機會(hui)(hui)，成(cheng)為內(nei)部(bu)核心(xin)員(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)后，公司還(huan)會(hui)(hui)支持你開新店。在(zai)PK贏了(le)的(de)(de)中層(ceng)管(guan)(guan)理，直(zhi)接(jie)增加績(ji)效工(gong)(gong)(gong)(gong)(gong)資。這(zhe)套PK落地(di)后，每(mei)(mei)家(jia)店員(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)人數平均(jun)少了(le)三(san)人混日子的(de)(de)，都主(zhu)動走了(le)門店人效平均(jun)提(ti)升百(bai)(bai)分(fen)之(zhi)(zhi)二十三(san)。
每(mei)個(ge)人(ren)都(dou)瘋狂想要(yao)(yao)沖a自(zi)然(ran)而然(ran)服務水平門店整(zheng)潔(jie)度蹭(ceng)蹭(ceng)上漲，同行根本(ben)玩(wan)不過他。所以(yi)老板(ban)們不要(yao)(yao)總是抱(bao)怨市場不景氣，員工(gong)不努(nu)力，在(zai)(zai)艱難的(de)市場環(huan)境(jing)里，都(dou)有能脫(tuo)穎而出的(de)品牌根源，就(jiu)在(zai)(zai)于老板(ban)的(de)商業模式(shi)，讓(rang)大家各憑本(ben)事拿錢。比如說店里的(de)烤串師(shi)傅每(mei)賣出一(yi)(yi)根串就(jiu)能拿到(dao)一(yi)(yi)定(ding)提(ti)(ti)成那(nei)些不好量化的(de)工(gong)作，像(xiang)收桌子洗碗盤打掃衛生，這(zhe)些瑣事，也會(hui)根據(ju)勞動量打個(ge)包納入季進制，這(zhe)樣(yang)員工(gong)就(jiu)懂得了，想要(yao)(yao)多賺錢就(jiu)要(yao)(yao)多干活。而且員工(gong)每(mei)天基本(ben)上都(dou)能推算出自(zi)己當(dang)天能拿多少(shao)提(ti)(ti)成，如果(guo)哪(na)一(yi)(yi)天錢少(shao)了，他就(jiu)會(hui)主動去(qu)想。
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