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財務指標體系建立公開課

課程背景
.了解企業三張主要財務報表基本知識
.能夠根據報表建立財務指標體系
.通過財務指標體系全面評估公司經營情況
課程對象
各職(zhi)能部門(men)中高(gao)層管理(li)者。

課程大綱
模塊一：企業經營與財務報告
【教學目的】財務報表具有多面性，作為管理者，閱讀財務報表的目的，主要是為了掌握公司經營情況，分析經營問題所在，從而指導經營決策制定。本部分的目標是展示財務報表與企業經營的關系，揭示作為管理者應該如何通過財務報表從宏觀上把握企業的經營。
1.財務報表基本知識
（1）從資金運動的角度理解企業運營的基本邏輯
（2）企業經營的儀表盤——資產負債表、利潤表、現金流量表
（3）三張財務報表的基本勾稽關系
（4）根據分析目的對財務報表進行重述
（5）財務分析的基本方法介紹
2.財務報表分析的基本步驟
（1）明確分析立場——投資人、債權人、管理者立場
（2）了解公司的股權架構、商業模式、發展戰略等基本信息
（3）根據財務數據分析公司經營情況
（4）根(gen)據分析結(jie)果得出有(you)效結(jie)論

模塊二：建立常用財務指標體系
【教學目的】財務報表有眾多的數據，如何從紛繁復雜的數據中找到企業經營的線索，對于管理者非常重要。本部分將逐步剖析財務報表中的關鍵項目與核心指標，教會學員如何從數據指導經營的思路。
1.公司盈利能力指標
（1）企業營業收入分析——收入增速、構成、現金含量等
（2）毛利率分析——從收入端分、成本段分析
（3）四項經營費用分析——研發費用、銷售費用、管理費用、財務費用
（4）其他收益分析——投資收益、資產減值損失、營業外收支
（5）通過財務指標分析公司的盈利能力
（6）通過財務指標分析公司的盈利質量
2.公司資產運營能力指標
（1）經營性流動資產分析——貨幣資金、存貨、應收款項等
（2）經營性流動負債分析——應付款項
（3）經營性(xing)長期資(zi)產(chan)分析(xi)——固定資(zi)產(chan)、在建(jian)工程(cheng)、無形資(zi)產(chan)、商譽等

3.公司償債能力指標
（1）資產負債率分析
（2）流動比率、速動比率分析
（3）利息保障倍數分析
4.運用*分析法進行綜合分析
（1）從*分析法判斷公司的經營策略
（2）*分析法關鍵指標
（3）通過*分析法進行自上而下分析

講師介紹
代國強老師
.上海同礪智庫高級顧問
.上海地平線培訓網高級顧問
.上海財經大學公共管理學院研究生特聘講師
.中國注冊會計師（CPA）高級講師
.*注冊管理會計師（CMA）高級講師
.Excel財務管理應用實戰家
.Excel生產管理應用實戰家
.Excel VBA建模應用實戰家
.Excel+PPT職(zhi)場技(ji)能培訓講師

【背景介紹】
1、職場經驗：
近5年美資企業財務管理經驗，包括預算管理、業績評價、投資決策分析等模塊。
參與格雷斯(中國)實施2個ERP設計、格雷斯(中國)財務信息系統建設，積累了一手的項目管理與信息系統建設的經驗。熟悉制造型企業的財務、采購、生產管理流程。
曾經為世界500強公司提供完整的VBA數據分析解決方案。
2、學歷及教育背景：
同濟大學      財務管理學 本科
上海財(cai)經(jing)大學(xue)  經(jing)濟學(xue)     碩士

【專業強項】
1.擅長從管理的角度講解課程內容，能夠把課程很好的與管理結合起來，而不是枯燥的講技術操作；
2.來自企業一線的豐富實戰案例供學生借鑒，能夠以解決問題的方式設計課程；
3.精通教練技術，能夠在課堂中營造實戰場景，善于提問，引導學生的思考，現場解決管理中存在的疑難雜癥；
4.出色的表達能力，講課邏輯清晰，能夠幫助學生抽絲剝繭，掌握課程脈絡；
5.近5年(nian)的基于Excel的數據分析培訓(xun)經(jing)驗(yan)，5年(nian)注冊會計師培訓(xun)經(jing)驗(yan)。知識(shi)面廣，不僅僅講(jiang)授Office的操作，而且可以(yi)結合客戶(hu)的管(guan)理實際，設(she)計出結合管(guan)理的Office數據分析課程。上課思路清晰，耐心對待每(mei)一位學員(yuan)，學員(yuan)滿意度到(dao)達95%。

【服務客戶】
拜耳制(zhi)藥(yao)(yao)、樂購、阿克蘇(su)(su)諾貝爾(er)、貝卡爾(er)特(te)(te)、愛普(pu)森、吉田拉鏈(YKK)、喜來(lai)登酒店、奧美廣告(gao)、巴魯(lu)夫（上(shang)(shang)海(hai)(hai)(hai)(hai)）貿(mao)易(yi)(yi)、大(da)金(jin)(jin)空調、萊(lai)福(fu)(fu)康、范(fan)斯特(te)(te)侖、上(shang)(shang)菱電(dian)(dian)器(qi)(qi)、煙草(cao)集團(tuan)(tuan)(tuan)(tuan)、電(dian)(dian)信(xin)實業、信(xin)誠科(ke)(ke)技(ji)(ji)、華(hua)普(pu)科(ke)(ke)技(ji)(ji)、華(hua)鑫證(zheng)券(quan)(quan)、中(zhong)富證(zheng)券(quan)(quan)、震旦投(tou)資、重(zhong)(zhong)慶師范(fan)大(da)學、海(hai)(hai)(hai)(hai)南贊邦制(zhi)藥(yao)(yao)有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、金(jin)(jin)煤控股集團(tuan)(tuan)(tuan)(tuan)有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、英(ying)特(te)(te)矽爾(er)（武漢）有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、寧(ning)波勝維德(de)赫華(hua)翔汽(qi)車(che)(che)鏡(jing)有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、蘇(su)(su)州旭創科(ke)(ke)技(ji)(ji)有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、中(zhong)海(hai)(hai)(hai)(hai)油能源(yuan)(yuan)發(fa)展上(shang)(shang)海(hai)(hai)(hai)(hai)人力(li)資源(yuan)(yuan)服(fu)務分(fen)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、金(jin)(jin)煤控股集團(tuan)(tuan)(tuan)(tuan)有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、交(jiao)銀康聯人壽(shou)保險有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、成都雙流國(guo)際機(ji)場航(hang)空地面服(fu)務有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、大(da)眾(zhong)汽(qi)車(che)(che)變速器(qi)(qi)（上(shang)(shang)海(hai)(hai)(hai)(hai)）有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、重(zhong)(zhong)慶師范(fan)大(da)學、上(shang)(shang)海(hai)(hai)(hai)(hai)來(lai)伊份(fen)(fen)股份(fen)(fen)有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、博戈橡膠金(jin)(jin)屬（上(shang)(shang)海(hai)(hai)(hai)(hai)）有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、東電(dian)(dian)光電(dian)(dian)半(ban)導體設(she)備（昆山）有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、上(shang)(shang)海(hai)(hai)(hai)(hai)欣坤(kun)服(fu)飾有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、上(shang)(shang)海(hai)(hai)(hai)(hai)市信(xin)息管(guan)線有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、琳得科(ke)(ke)膠膜科(ke)(ke)技(ji)(ji)（上(shang)(shang)海(hai)(hai)(hai)(hai)）有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、上(shang)(shang)海(hai)(hai)(hai)(hai)精吉通訊(xun)技(ji)(ji)術有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、儒(ru)拉瑪(ma)特(te)(te)、福(fu)(fu)伊特(te)(te)工業技(ji)(ji)術有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、上(shang)(shang)海(hai)(hai)(hai)(hai)源(yuan)(yuan)耀生物(wu)股份(fen)(fen)有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、石家(jia)莊科(ke)(ke)迪醫藥(yao)(yao)經銷有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、巨(ju)化集團(tuan)(tuan)(tuan)(tuan)技(ji)(ji)術中(zhong)心、伽藍（集團(tuan)(tuan)(tuan)(tuan)）股份(fen)(fen)有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、蘇(su)(su)州優(you)帕特(te)(te)企(qi)業管(guan)理咨詢有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、西藏奇正藏藥(yao)(yao)股份(fen)(fen)有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、歐萊(lai)雅、學大(da)教育集團(tuan)(tuan)(tuan)(tuan)、伍爾(er)特(te)(te)（中(zhong)國(guo)）有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、雅馬哈(ha)動(dong)(dong)力(li)機(ji)械（江蘇(su)(su)）有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、諾華(hua)賽分(fen)離技(ji)(ji)術（上(shang)(shang)海(hai)(hai)(hai)(hai)）有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、杭(hang)州尚盈服(fu)飾有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、平安銀行(xing)、上(shang)(shang)海(hai)(hai)(hai)(hai)長(chang)征富民(min)金(jin)(jin)山制(zhi)藥(yao)(yao)有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、贊奇科(ke)(ke)技(ji)(ji)發(fa)展有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、無錫電(dian)(dian)裝汽(qi)車(che)(che)部件(jian)有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、萬向A一二三系統有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、寧(ning)波艾(ai)思科(ke)(ke)汽(qi)車(che)(che)音響通訊(xun)有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、上(shang)(shang)海(hai)(hai)(hai)(hai)航(hang)天科(ke)(ke)技(ji)(ji)集團(tuan)(tuan)(tuan)(tuan)第八研究(jiu)院、嘉興真功夫農(nong)產品有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、上(shang)(shang)海(hai)(hai)(hai)(hai)錦湖(hu)日麗塑料有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、思琳商(shang)(shang)貿(mao)（上(shang)(shang)海(hai)(hai)(hai)(hai)）有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、中(zhong)國(guo)外匯交(jiao)易(yi)(yi)中(zhong)心、上(shang)(shang)海(hai)(hai)(hai)(hai)艾(ai)仕國(guo)際貿(mao)易(yi)(yi)有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、中(zhong)國(guo)移動(dong)(dong)、荷貝克電(dian)(dian)源(yuan)(yuan)系統（武漢）有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、深圳欣銳科(ke)(ke)技(ji)(ji)股份(fen)(fen)有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、深圳紫金(jin)(jin)支(zhi)點技(ji)(ji)術股份(fen)(fen)有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、CMS招商(shang)(shang)證(zheng)券(quan)(quan)大(da)眾(zhong)汽(qi)車(che)(che)變速器(qi)(qi)（上(shang)(shang)海(hai)(hai)(hai)(hai)）有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、蘇(su)(su)州工業園區金(jin)(jin)雞湖(hu)農(nong)村小額貸款有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、艾(ai)思科(ke)(ke)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、中(zhong)國(guo)電(dian)(dian)信(xin)股份(fen)(fen)有(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)上(shang)(shang)海(hai)(hai)(hai)(hai)分(fen)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)

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