人的(de)財富(fu)積累需要(yao)健康身體、勤奮和深度思考，不同認(ren)知(zhi)的(de)人會(hui)產生(sheng)財富(fu)上(shang)的(de)差(cha)別，具體內容(rong)如下。
一(yi)、窮人忙搬(ban)(ban)磚。每天(tian)靠出售時間換取工(gong)(gong)(gong)資，如碼(ma)農是(shi)(shi)搬(ban)(ban)碼(ma)工(gong)(gong)(gong)，手機店員工(gong)(gong)(gong)是(shi)(shi)終(zhong)端搬(ban)(ban)運(yun)(yun)工(gong)(gong)(gong)，文員是(shi)(shi)文字(zi)搬(ban)(ban)運(yun)(yun)工(gong)(gong)(gong)，營(ying)銷是(shi)(shi)方案搬(ban)(ban)運(yun)(yun)工(gong)(gong)(gong)。他(ta)們在不(bu)同崗(gang)位完成搬(ban)(ban)運(yun)(yun)工(gong)(gong)(gong)作，實現人生價值。但這樣(yang)的認知注定是(shi)(shi)搬(ban)(ban)運(yun)(yun)工(gong)(gong)(gong)，有錢的老板本質上也是(shi)(shi)搬(ban)(ban)運(yun)(yun)工(gong)(gong)(gong) “工(gong)(gong)(gong)頭”，進入不(bu)了富(fu)人行列。
二、富(fu)(fu)(fu)人玩陽謀。在信息時代，富(fu)(fu)(fu)人會(hui)對各種信息進(jin)行加工，深度思(si)考(kao)形成認知體系(xi)，并應用到工作中。比如(ru)(ru)門店經營(ying)，富(fu)(fu)(fu)人會(hui)思(si)考(kao)客戶(hu)需(xu)要什么、在哪(na)里，如(ru)(ru)何獲(huo)得(de)客戶(hu)、通過營(ying)銷聚客、進(jin)行裂(lie)變復購(gou)等。用陽謀設計客戶(hu)，讓客戶(hu)不斷(duan)消費(fei)，賺(zhuan)取客戶(hu)一輩(bei)子的錢，所以富(fu)(fu)(fu)人能富(fu)(fu)(fu)。
一個人賺(zhuan)不到(dao)認知(zhi)以外的錢，思(si)維(wei)不同、行(xing)為不同，獲得的回報也不同。
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