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心理學在企業管理中的應用

 

課程綜述：

隨著心理學的科學化，當代心理學，已經成為了自然科學家和社會科學的基礎學科。作為基礎學科，心理學擁有和物理、化學一樣的地位，它會制約和引導下游學科的方向。例如經濟學、社會學、管理學，都是心理學的下游學科。由于心理學的基礎性和導向性，心理學知識，成為了管理者的必備素養；心理技能，也成為了領導者的通用技能。

在實踐中，管理心理學能實現四項價值，即促進團隊績效、提升領導技能、改善工作環境、順應社會趨勢（如下圖所示）。本課程是從上述四個方面，闡述管理心理學的原理及應用。

Overview

With the scientization of psychology, contemporary psychology has become a basic subject of science. As a basic science, psychology has the same status as physics and chemistry, and it will restrict and guide the direction of downstream sciences. For example, economics, sociology, and management are all downstream disciplines of psychology. Due to the basic and oriented nature of psychology, psychological knowledge has become a necessary background for managers; psychological skills have also become common skills for leaders.

In practice, management psychology can achieve four values, namely, promoting team performance, improving leadership skills, improving the working environment, and conforming to social trends (as shown in the figure below). Aligning with the four aspects, this course introduces the principles and applications of management psychology.

 

學員收益：

拓展知識領域：了解心理學對管理的意義

提升管理效率：優化影響效率的心理因素

豐富領導技能：掌握符合心理的領導技能

預見發展趨勢：預見未來管理的心理趨勢

Benefits

1、Expand knowledge domain: understand the significance of psychology

2、Improve management efficiency: optimize the psychological factors

3、Enrich leadership skills: master psychological leadership skills

4、Foresee the development trend: foresee the psychological trend

 

目標學員

成熟企業的中高層經理、創業公司的創始團隊

Intended participates

Top managers of established companies, executive team of startup companies.

 

課程大綱：

第一章 概述：從心理角度認識知識體系

課前思考：心理學和管理學，哪一門學科更加基礎？

一 什么是基礎學科

學科體系：上游學科、前位學科

學科序列：硬科學、軟科學、準科學、類科學

二 什么是心理學

1、研究對象：心理學的研究對象，行為和認知

2、研究層面：心理學的六個研究層面

三 心理學的三重性

1、知識：客觀的知識體系

2、技能：作用于外的技能

3、能力：作用于內的能力

本章教學目標：讓學員了解心理學為什么是基礎科學

Course outline

Chapter 1 Overview: Reviewing science from a psychological perspective

Pre-training question: Which subject is more basic, psychology or management?

1、What is basic science

a) Disciplinary system: upstream disciplines, former disciplines

b) Discipline sequence: hard science, soft science, sub- and quasi-science

2、what is psychology

a) Object: the research object of psychology, behavior and cognition

b) Level: six research levels of psychology

3、The features of psychology

a) Knowledge: Objective knowledge system

b) Skills: Skills to apply to the outside

c) Ability: Ability to apply to oneself

Benefits from this chapter: understanding psychology as a basic science

 

第二章 演化：從心理角度了解管理演化

課前思考：人的工作本性是勤奮，還是懶惰？

一 什么是管理心理學

1、效率科學：如何提高工作效率

2、人性科學：如何改善心理感受

二 管理心理學的里程碑

1、經濟人假設：科學管理運動

2、社會人假設：霍桑工廠實驗 

3、上進人假設：需求五層次理論

4、自主人假設：X理論與Y理論

5、成就人假設：動機雙因素理論

6、興趣人假設：工作特性理論

案例講解：心理學對管理的推動

本章教學目標：讓學員了解管理心理學的發展過程

Chapter 2 Evolution: Reviewing management from a psychological perspective

Pre-training question: Is the human nature of work diligence or laziness?

1、what is management psychology

a) Efficiency science: how to improve work efficiency

b) Human Science: How to Improve Mental Feelings

2、Human nature assumptions in management psychology

a) Economic man: Scientific Management Movement

b) Social man: Hawthorne Factory Experiment

c) Self-motivated man: Hierarchy of needs

d) Autonomous man: Theory X and Theory Y

e) Pursuing man: two-factor theory of motivation

f) Interested man: job characteristic theory

Case explanation: Psychology's promotion of management

Benefits from this chapter: understanding the evolution of management psychology

 

第三章 績效：從心理角度優化績效因素

課前思考：績效改進，主要靠勤奮還是靠智慧？

一 哪些心理因素會影響工作效率

1、屬事因素：程序、流程、信息、工具

2、屬人因素：感受、學習、能力、態度

二 哪些屬人因素要重點管理

1、學習過程：工作怎樣從陌生到熟悉

2、融入過程：團隊怎樣從排斥到歸屬

3、提高過程：技能怎么從良好到卓越

4、發展過程：能力怎么從局部到全面

三 哪些屬事因素要重點管理

1、工作分解：工作任務怎么有效分解

2、程序改進：工作方法怎么持續改進

3、信息簡化：怎樣能讓信息易于傳播

4、工具優化：怎樣能讓工具易于使用

案例講解：人人都參與的精益管理

小組練習1：工作分解的技巧練習

本章教學目標：讓學員了解影響績效的心理因素

Chapter 3 Performance: Optimizing psychological factors of performance

Pre-training question: Is diligence the main source of performance?

1、What psychological factors will affect work efficiency?

a) Matter factors: procedures, processes, information, tools

b) Human factors: feelings, learning, ability, attitude

2、Which human factors should be focused on management?

a) Learning process: how to make the work from unfamiliar to familiar

b) Integration process: how the team goes from rejection to integration

c) Improvement process: how to improve skills from good to excellent

d) Development process: How to achieve comprehensive ability

3、Which matter factors should be managed?

a) Work breakdown: how to effectively breakdown tasks

b) Process improvement: how to continuously improve working methods

c) Information simplification: how to make information easy to spread

d) Tool optimization: how to make tools easy to use

Case study: the Lean management of total participation

Group exercise 1: Work breakdown skills exercise

Benefits from this chapter: understanding the psychological factors that affect performance

 

第四章 技能：從心理角度提升管理技能

課前思考：如何給管理技能分類？

一 如何提高工作中的人際技能

1、傾聽技巧：如何增加團隊的凝聚力

2、表達能力：如何提高下屬的理解力

3、激勵方式：如何引導下屬主動成長

4、行為糾正：如何推動下屬積極改善

小組練習2：傾聽和激勵技巧練習

二 如何提高工作中的概念技能

1、計劃能力：如何提高思維的計劃性

2、判斷能力：如何提高判斷的準確性

3、分析能力：如何提高分析的深刻性

4、決策能力：如何提高決策的有效性

三 管理者需要哪些關鍵技能

1、聯動設置：怎樣讓團隊工作更高效

2、升維規劃：怎么讓團隊視野更開闊

小組練習3：團隊指令的技巧練習

本章教學目標：讓學員掌握符合心理的領導技能

Chapter 4 Skills: Improving psychological skills of management

Pre-training question: How to classify management skills?

1、How to improve human skills

a) Listening skills: how to increase team cohesion

b) Expressing skills: how to improve the understanding of subordinates

c) Incentive skills: how to guide subordinates’ development

d) Correcting skills: how to correct subordinates’ working behavior

Group exercise 2: Practice listening and motivational skills

2、How to improve conceptual skills

a) Planning ability: how to improve the planning of thinking

b) Judgment ability: how to improve the accuracy of judgment

c) Analytical ability: how to improve the depth of analysis

d) Decision-making ability: how to improve the effectiveness of decision

3、Key skills that managers need

a) Linkage settings: how to make team work more efficient

b) Upgrading planning: how to make the team's vision wider

Group exercise 3: Skills exercise of team instruction

Benefits from this chapter: mastering the psychological skills of management

 

第五章 環境：從心理角度改善工作環境

課前思考：人們喜歡什么樣的工作環境？

一 什么是工作環境

1、物理環境：物化的外在空間

2、感受環境：個人的內在感受

3、人際環境：人際的互動感受

二 感受環境的改善

1、情緒改善：情緒感受有哪些共情

2、審美改善：審美體驗有哪些共性

3、角色改善：個人對環境的主導性

案例講解：個人主導性對壽命的影響

三 人際環境的改善

1、互動改善：人際互動有哪些共性

2、身份改善：對象身份有哪些共性

3、信念改善：人際信念有哪些共性

案例講解：對象身份對歸屬感的影響

本章教學目標：讓學員了解改善工作氛圍的方法技巧

Chapter 5 Environment: Improving the psychological environment

Pre-training question: What kind of work environment do people like?

1、What is the working environment?

a) Physical environment: materialized external space

b) Sensory environment: personal inner feelings

c) Interpersonal environment: interpersonal interaction feelings

2、Improving the sensory environment

a) Emotional improvement: empathy of emotional feelings

b) Aesthetic improvement: commonalities of aesthetic experience

c) Role improvement: dominance of the environment

Case study: the influence of personal dominance on life longevity

3、Improving interpersonal environment

a) Interaction improvement: commonalities in interpersonal interaction

b) Identity improvement: commonalities of the self-identity

c) Faith improvement: commonalities of interpersonal beliefs

Case explanation: the influence of object identity on sense of belonging

Benefits from this chapter: understanding the methods and skills to improve the working environment.

 

第六章 趨勢：從心理角度預見管理趨勢

課前思考：下一代人會喜歡什么樣的公司？

一 當代管理心理學有哪些特色

1、管理革命：以積極情緒為中心的管理變革

2、集體智商：以專業知識為基礎的決策變革

二 未來管理心理學的可能趨勢

1、人際邊界：人與人之間的邊界意識加強

2、人格假設：基于獨立人格的社會學假設

3、契約等級：情景化和契約化的組織等級

4、多元價值：基于人性的多元價值觀并存

5、分布決策：專業分工形成的分布式決策

本章教學目標：讓學員預見管理心理學的發展方向

Chapter 6 Trends: Foresee management trends from a psychological perspective

Pre-training question: What kind of company will the next generation like?

1、What are the characteristics of contemporary management psychology?

a) Management revolution: management focuses on positive emotions

b) Collective IQ: decision-making bases on professional knowledge

2、Possible trends in future management psychology

a) Interpersonal boundary: the boundary awareness is strengthened

b) Personality assumption: society is based on independent personality

c) Contract hierarchy: organizational hierarchy is based on contract

d) Multiple values: coexistence of multiple values based on human nature

e) Distributed decision: decision is distributed by profession

Benefits from this chapter: foreseeing the development of management psychology.

 

心理學在企業管理中的應用