課程(cheng)描述INTRODUCTION
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銷售職業化課程
課程大綱:如今經(jing)濟時代(dai)(dai),農(nong)(nong)(nong)(nong)資(zi)(zi)客戶包括(kuo)經(jing)銷(xiao)(xiao)商,零售(shou)(shou)(shou)商,種植戶的(de)(de)消費越(yue)(yue)(yue)(yue)來越(yue)(yue)(yue)(yue)理(li)性,農(nong)(nong)(nong)(nong)資(zi)(zi)產品(pin)微利時代(dai)(dai)已(yi)經(jing)來臨,農(nong)(nong)(nong)(nong)資(zi)(zi)產品(pin)已(yi)經(jing)大量剩(sheng)余,農(nong)(nong)(nong)(nong)資(zi)(zi)行業(ye)的(de)(de)規范(fan)化(hua)(hua)(hua)越(yue)(yue)(yue)(yue)來越(yue)(yue)(yue)(yue)明(ming)顯,政府(fu)干預(yu)的(de)(de)越(yue)(yue)(yue)(yue)來越(yue)(yue)(yue)(yue)多(duo),農(nong)(nong)(nong)(nong)資(zi)(zi)行業(ye)的(de)(de)競(jing)爭(zheng)已(yi)經(jing)愈演愈烈。農(nong)(nong)(nong)(nong)資(zi)(zi)行業(ye)的(de)(de)銷(xiao)(xiao)售(shou)(shou)(shou)工作越(yue)(yue)(yue)(yue)來越(yue)(yue)(yue)(yue)難做(zuo),越(yue)(yue)(yue)(yue)來越(yue)(yue)(yue)(yue)不(bu)好(hao)做(zuo)。過(guo)去或者現(xian)在運用的(de)(de)那種江湖式(shi)銷(xiao)(xiao)售(shou)(shou)(shou),個人英雄式(shi)銷(xiao)(xiao)售(shou)(shou)(shou),情感式(shi)銷(xiao)(xiao)售(shou)(shou)(shou),冒進式(shi)銷(xiao)(xiao)售(shou)(shou)(shou),無服務銷(xiao)(xiao)售(shou)(shou)(shou)等等,已(yi)經(jing)不(bu)能更好(hao)的(de)(de)適應現(xian)在的(de)(de)農(nong)(nong)(nong)(nong)資(zi)(zi)銷(xiao)(xiao)售(shou)(shou)(shou)環境。所以對農(nong)(nong)(nong)(nong)資(zi)(zi)行業(ye)銷(xiao)(xiao)售(shou)(shou)(shou)員(yuan)的(de)(de)自(zi)身(shen)素養,自(zi)我管理(li)能力,銷(xiao)(xiao)售(shou)(shou)(shou)職業(ye)化(hua)(hua)(hua),專業(ye)化(hua)(hua)(hua),超強的(de)(de)服務意識(shi)等要(yao)求越(yue)(yue)(yue)(yue)來越(yue)(yue)(yue)(yue)高(gao)。由施(shi)正道老師研發(fa)的(de)(de)主講(jiang)的(de)(de)‘農(nong)(nong)(nong)(nong)資(zi)(zi)行業(ye)銷(xiao)(xiao)售(shou)(shou)(shou)精英的(de)(de)六(liu)(liu)段職業(ye)化(hua)(hua)(hua)訓練’課已(yi)經(jing)盛裝開講(jiang),包括(kuo)以下(xia)六(liu)(liu)個方面,敬請關注。
第一(yi)階(jie)段(duan),農(nong)資銷售(shou)員職(zhi)業化(hua)(hua)心態訓(xun)練(lian)。此階(jie)段(duan)涵蓋三大(da)(da)信(xin)(xin)(xin)念(nian);快速(su)提升銷售(shou)員自信(xin)(xin)(xin)心的十大(da)(da)核動力;以(yi)及十五(wu)大(da)(da)職(zhi)業心態的強化(hua)(hua)訓(xun)練(lian)。信(xin)(xin)(xin)念(nian)決定一(yi)切(qie),心態影(ying)響銷售(shou)結(jie)果(guo)的實現。有巨大(da)(da)信(xin)(xin)(xin)念(nian)的人把(ba)目標刻在石板(ban)上,而意志信(xin)(xin)(xin)念(nian)薄弱(ruo)者把(ba)目標寫在沙(sha)灘上。受過此訓(xun)練(lian)的銷售(shou)員意志和信(xin)(xin)(xin)念(nian)更加堅定,職(zhi)業化(hua)(hua)心態快速(su)提升,始(shi)終保(bao)持(chi)做銷售(shou)的莫(mo)大(da)(da)勇(yong)氣和*狀態!!!
第二階段,職業化(hua)農(nong)資(zi)(zi)銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)技能(neng)訓(xun)練(lian)。涵蓋農(nong)資(zi)(zi)銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)原理(li);農(nong)資(zi)(zi)銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)溝通(tong)十大技能(neng);農(nong)資(zi)(zi)銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)十三大步驟;以(yi)及常(chang)用的(de)(de)(de)(de)農(nong)資(zi)(zi)銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)商務禮儀和(he)餐(can)桌(zhuo)文(wen)化(hua)等等。堅定的(de)(de)(de)(de)信念和(he)職業化(hua)的(de)(de)(de)(de)心態(tai)是做(zuo)好(hao)銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)的(de)(de)(de)(de)基(ji)礎,而良(liang)好(hao)的(de)(de)(de)(de)職業化(hua)銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)技能(neng)是做(zuo)好(hao)銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)的(de)(de)(de)(de)關鍵。人的(de)(de)(de)(de)一(yi)大恐懼(ju)(ju)就是與人溝通(tong),溝通(tong)的(de)(de)(de)(de)強化(hua)訓(xun)練(lian)不僅(jin)克(ke)服溝通(tong)恐懼(ju)(ju)癥,還快速提升溝通(tong)技能(neng),達到良(liang)好(hao)的(de)(de)(de)(de)銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)目(mu)的(de)(de)(de)(de)。而商務禮儀和(he)餐(can)桌(zhuo)文(wen)化(hua)的(de)(de)(de)(de)學習也是做(zuo)好(hao)銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)的(de)(de)(de)(de)輔助內容(rong)!
第(di)三階段,農(nong)資(zi)行業(ye)職業(ye)化成(cheng)(cheng)(cheng)(cheng)交(jiao)(jiao)(jiao)(jiao)訓練。沒有成(cheng)(cheng)(cheng)(cheng)交(jiao)(jiao)(jiao)(jiao)就沒有好的(de)結果。成(cheng)(cheng)(cheng)(cheng)交(jiao)(jiao)(jiao)(jiao)發(fa)生在生活的(de)方(fang)方(fang)面(mian)面(mian)。許多人(ren)之所以普通(tong)就是不(bu)敢成(cheng)(cheng)(cheng)(cheng)交(jiao)(jiao)(jiao)(jiao),不(bu)會成(cheng)(cheng)(cheng)(cheng)交(jiao)(jiao)(jiao)(jiao)。成(cheng)(cheng)(cheng)(cheng)交(jiao)(jiao)(jiao)(jiao)影響人(ren)的(de)一生。此階段包(bao)括農(nong)資(zi)成(cheng)(cheng)(cheng)(cheng)交(jiao)(jiao)(jiao)(jiao)的(de)三大核心模式,二十種農(nong)資(zi)行業(ye)成(cheng)(cheng)(cheng)(cheng)交(jiao)(jiao)(jiao)(jiao)法則。通(tong)過(guo)此階段的(de)學習訓練,你將會成(cheng)(cheng)(cheng)(cheng)為農(nong)資(zi)行業(ye)的(de)成(cheng)(cheng)(cheng)(cheng)交(jiao)(jiao)(jiao)(jiao)高(gao)手!成(cheng)(cheng)(cheng)(cheng)交(jiao)(jiao)(jiao)(jiao)將會改(gai)變你的(de)一生!
第四階段,農(nong)(nong)資(zi)(zi)(zi)行(xing)業(ye)職業(ye)化營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)系(xi)統訓練。一個(ge)合格的(de)(de)(de)農(nong)(nong)資(zi)(zi)(zi)銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)員必須(xu)知(zhi)道(dao)農(nong)(nong)資(zi)(zi)(zi)營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)系(xi)統知(zhi)識。包括農(nong)(nong)資(zi)(zi)(zi)營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)原理,農(nong)(nong)資(zi)(zi)(zi)營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)策劃(hua),農(nong)(nong)資(zi)(zi)(zi)會議營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao),農(nong)(nong)資(zi)(zi)(zi)渠道(dao)建立(li)等(deng)等(deng)。營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)是一個(ge)很(hen)大的(de)(de)(de)話題包括促銷(xiao)(xiao)(xiao)(xiao),行(xing)銷(xiao)(xiao)(xiao)(xiao),銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou),推(tui)銷(xiao)(xiao)(xiao)(xiao),會銷(xiao)(xiao)(xiao)(xiao),策劃(hua),渠道(dao)開發(fa),方案制定,市場和客戶管理等(deng),可很(hen)多農(nong)(nong)資(zi)(zi)(zi)銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)員只知(zhi)道(dao)銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)和推(tui)銷(xiao)(xiao)(xiao)(xiao),對農(nong)(nong)資(zi)(zi)(zi)行(xing)業(ye)的(de)(de)(de)整體(ti)營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)把握得太少,致(zhi)使(shi)銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)做的(de)(de)(de)很(hen)片面。通(tong)過(guo)此階段的(de)(de)(de)學習(xi)訓練,你將(jiang)全(quan)面掌(zhang)握農(nong)(nong)資(zi)(zi)(zi)行(xing)業(ye)營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)系(xi)統知(zhi)識,在農(nong)(nong)資(zi)(zi)(zi)銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)的(de)(de)(de)路(lu)上(shang)你將(jiang)不再孤(gu)獨。你也將(jiang)利用營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)的(de)(de)(de)力量和法則來實(shi)現自己的(de)(de)(de)營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)夢想!!!
第(di)五階段(duan)(duan),農(nong)資行(xing)(xing)業(ye)(ye)職(zhi)業(ye)(ye)化自(zi)我(wo)管(guan)(guan)(guan)理(li)(li)(li)素養訓練(lian)。優秀的(de)(de)人不是管(guan)(guan)(guan)理(li)(li)(li)別人,而是管(guan)(guan)(guan)理(li)(li)(li)自(zi)己。銷(xiao)售員(yuan)(yuan)的(de)(de)自(zi)我(wo)管(guan)(guan)(guan)理(li)(li)(li)高(gao)于(yu)一(yi)(yi)切。事實上農(nong)資行(xing)(xing)業(ye)(ye)銷(xiao)售員(yuan)(yuan)的(de)(de)自(zi)我(wo)管(guan)(guan)(guan)理(li)(li)(li)能(neng)(neng)力很(hen)弱,尤其是85后和90后這(zhe)一(yi)(yi)群體(ti),更需要加(jia)強自(zi)我(wo)管(guan)(guan)(guan)理(li)(li)(li)的(de)(de)學(xue)(xue)習與訓練(lian)。此階段(duan)(duan)包(bao)括自(zi)我(wo)管(guan)(guan)(guan)理(li)(li)(li)的(de)(de)三大(da)核心秘(mi)密;自(zi)我(wo)管(guan)(guan)(guan)理(li)(li)(li)能(neng)(neng)力快速提升的(de)(de)十(shi)大(da)法則;以(yi)及自(zi)我(wo)情商(shang)管(guan)(guan)(guan)理(li)(li)(li)的(de)(de)五個方面等(deng)等(deng)。通過此階段(duan)(duan)的(de)(de)學(xue)(xue)習訓練(lian),你將成為自(zi)我(wo)管(guan)(guan)(guan)理(li)(li)(li)的(de)(de)高(gao)手,人生從此與眾不同。
第(di)六(liu)階(jie)段,農(nong)資(zi)(zi)(zi)行(xing)業職業化服(fu)(fu)(fu)(fu)務(wu)(wu)技能訓練(lian)。服(fu)(fu)(fu)(fu)務(wu)(wu)代替(ti)營(ying)銷。服(fu)(fu)(fu)(fu)務(wu)(wu)決定(ding)競爭勝負(fu)的(de)(de)年代已經來臨。可(ke)往(wang)往(wang)很多(duo)農(nong)資(zi)(zi)(zi)公司(si)的(de)(de)服(fu)(fu)(fu)(fu)務(wu)(wu)只是一(yi)種(zhong)口號(hao)一(yi)種(zhong)形式,一(yi)種(zhong)假承諾。所以農(nong)資(zi)(zi)(zi)行(xing)業的(de)(de)誠信度越來越低,或者說農(nong)資(zi)(zi)(zi)行(xing)業并無誠信可(ke)言(yan),農(nong)資(zi)(zi)(zi)行(xing)業不(bu)(bu)存在服(fu)(fu)(fu)(fu)務(wu)(wu),這(zhe)是一(yi)種(zhong)不(bu)(bu)好(hao)的(de)(de)現象。但又(you)(you)如何(he),一(yi)個農(nong)資(zi)(zi)(zi)銷售(shou)員既要(yao)做(zuo)銷售(shou),又(you)(you)要(yao)管(guan)理市場(chang)和(he)客戶,還(huan)有技術層面的(de)(de)問題等(deng)等(deng),縱(zong)有三(san)頭六(liu)臂也忙不(bu)(bu)過來啊(a),更(geng)何(he)況還(huan)負(fu)責那麼大(da)的(de)(de)市場(chang)。農(nong)資(zi)(zi)(zi)公司(si)本身又(you)(you)不(bu)(bu)出服(fu)(fu)(fu)(fu)務(wu)(wu)人員和(he)服(fu)(fu)(fu)(fu)務(wu)(wu)費(fei)用(yong),所以要(yao)想有良好(hao)的(de)(de)服(fu)(fu)(fu)(fu)務(wu)(wu)談(tan)何(he)容易。。。此階(jie)段將(jiang)為你(ni)揭開謎底,包括三(san)大(da)服(fu)(fu)(fu)(fu)務(wu)(wu)核心,四大(da)售(shou)后服(fu)(fu)(fu)(fu)務(wu)(wu)技能,服(fu)(fu)(fu)(fu)務(wu)(wu)自(zi)動(dong)化的(de)(de)五大(da)運(yun)轉(zhuan)模(mo)式等(deng)等(deng)。通過此階(jie)段的(de)(de)學習訓練(lian),你(ni)將(jiang)成(cheng)為農(nong)資(zi)(zi)(zi)行(xing)業的(de)(de)服(fu)(fu)(fu)(fu)務(wu)(wu)能手!!!即玩轉(zhuan)了營(ying)銷又(you)(you)會做(zuo)好(hao)售(shou)后服(fu)(fu)(fu)(fu)務(wu)(wu)。服(fu)(fu)(fu)(fu)務(wu)(wu)好(hao)業績才能更(geng)好(hao)。
銷售職業化課程
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