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中小企業供應鏈管理

 
講師:王占坡 瀏覽次數:2302
 供應鏈管理在中國中小企業管理中水平*是初級的、表層的,中國的企業家、職業經理人極少是從供應鏈領域起步發展的,對供應鏈的認識具有片段性與局限性,無法對供應鏈進行正確合理的定位,無法做到統籌協調管理企業供應鏈,只能“摸著石頭過河”,在供應鏈管理與發展的關鍵節點上有“聽

供(gong)應(ying)(ying)(ying)鏈管(guan)(guan)(guan)理(li)(li)在(zai)(zai)中國中小企(qi)業(ye)管(guan)(guan)(guan)理(li)(li)中水(shui)平*是初級(ji)的、表層的,中國的企(qi)業(ye)家、職業(ye)經理(li)(li)人極少是從供(gong)應(ying)(ying)(ying)鏈領域(yu)起步發(fa)(fa)展(zhan)的,對(dui)供(gong)應(ying)(ying)(ying)鏈的認識具有片(pian)段性與局限性,無(wu)法(fa)對(dui)供(gong)應(ying)(ying)(ying)鏈進行正確合理(li)(li)的定位,無(wu)法(fa)做到統籌協調管(guan)(guan)(guan)理(li)(li)企(qi)業(ye)供(gong)應(ying)(ying)(ying)鏈,只能“摸(mo)著石頭過河”,在(zai)(zai)供(gong)應(ying)(ying)(ying)鏈管(guan)(guan)(guan)理(li)(li)與發(fa)(fa)展(zhan)的關鍵節點上有“聽天由命”的味道。

中(zhong)(zhong)國(guo)的(de)(de)中(zhong)(zhong)小(xiao)企(qi)業(ye)(ye)(ye)供(gong)應(ying)(ying)(ying)鏈(lian)(lian)管(guan)(guan)理(li)(li)(li)到底(di)應(ying)(ying)(ying)該(gai)(gai)如何做(zuo)呢?其(qi)實首先就應(ying)(ying)(ying)該(gai)(gai)重點(dian)把握好未來(lai)幾年的(de)(de)發(fa)展(zhan)趨勢(shi),根據自己(ji)企(qi)業(ye)(ye)(ye)產品與業(ye)(ye)(ye)務的(de)(de)特點(dian),制(zhi)定相應(ying)(ying)(ying)的(de)(de)策(ce)略(lve)與方案(an),管(guan)(guan)理(li)(li)(li)好自己(ji)的(de)(de)供(gong)應(ying)(ying)(ying)鏈(lian)(lian),使之成為企(qi)業(ye)(ye)(ye)的(de)(de)核心競爭(zheng)力,以(yi)企(qi)業(ye)(ye)(ye)規(gui)模(mo)來(lai)分類,中(zhong)(zhong)國(guo)有將近90%以(yi)上的(de)(de)企(qi)業(ye)(ye)(ye)可稱之為中(zhong)(zhong)小(xiao)企(qi)業(ye)(ye)(ye),而這(zhe)些中(zhong)(zhong)小(xiao)企(qi)業(ye)(ye)(ye)的(de)(de)管(guan)(guan)理(li)(li)(li)現狀(zhuang)都非常(chang)(chang)落后(hou),特別是在中(zhong)(zhong)國(guo)企(qi)業(ye)(ye)(ye)界提出不久的(de)(de)供(gong)應(ying)(ying)(ying)鏈(lian)(lian)管(guan)(guan)理(li)(li)(li)。供(gong)應(ying)(ying)(ying)鏈(lian)(lian)管(guan)(guan)理(li)(li)(li)理(li)(li)(li)念(nian)(nian)在中(zhong)(zhong)國(guo)企(qi)業(ye)(ye)(ye)管(guan)(guan)理(li)(li)(li)中(zhong)(zhong)年齡非常(chang)(chang)之輕,本世紀(ji)初開始逐步(bu)有華(hua)為、聯想等大(da)型(xing)(xing)企(qi)業(ye)(ye)(ye)提出供(gong)應(ying)(ying)(ying)鏈(lian)(lian)管(guan)(guan)理(li)(li)(li)的(de)(de)理(li)(li)(li)念(nian)(nian),經過10年的(de)(de)發(fa)展(zhan)與探索,供(gong)應(ying)(ying)(ying)鏈(lian)(lian)管(guan)(guan)理(li)(li)(li)理(li)(li)(li)念(nian)(nian)逐步(bu)在制(zhi)造型(xing)(xing)企(qi)業(ye)(ye)(ye)中(zhong)(zhong)傳播開來(lai),越來(lai)越多的(de)(de)企(qi)業(ye)(ye)(ye)家開始重視供(gong)應(ying)(ying)(ying)鏈(lian)(lian)模(mo)塊的(de)(de)管(guan)(guan)理(li)(li)(li)。

第一,完成(cheng)供應(ying)鏈在中(zhong)小企(qi)業(ye)的正(zheng)確(que)定位

中小企(qi)業(ye)(ye)在開始注(zhu)重供(gong)(gong)(gong)應(ying)鏈(lian)(lian)的(de)發展與管(guan)理后(hou),大部(bu)分企(qi)業(ye)(ye)家將(jiang)(jiang)其(qi)定(ding)位(wei)(wei)(wei)為(wei)(wei)一個滿足(zu)交(jiao)付(fu)的(de)成(cheng)本(ben)中心,其(qi)實,在企(qi)業(ye)(ye)漫(man)長的(de)供(gong)(gong)(gong)應(ying)鏈(lian)(lian)發展過程中,處在不同階(jie)段(duan)不同規(gui)模的(de)企(qi)業(ye)(ye)供(gong)(gong)(gong)應(ying)鏈(lian)(lian)定(ding)位(wei)(wei)(wei)異常重要,這決定(ding)了組織(zhi)結構(gou)配(pei)置(zhi)、資源(yuan)配(pei)置(zhi)、供(gong)(gong)(gong)應(ying)鏈(lian)(lian)目(mu)(mu)標(biao)等。在企(qi)業(ye)(ye)的(de)微(wei)、小階(jie)段(duan),供(gong)(gong)(gong)應(ying)鏈(lian)(lian)應(ying)該(gai)定(ding)位(wei)(wei)(wei)應(ying)為(wei)(wei)交(jiao)付(fu)中心,其(qi)目(mu)(mu)的(de)是實現客戶(hu)訂(ding)單的(de)交(jiao)付(fu),供(gong)(gong)(gong)應(ying)鏈(lian)(lian)的(de)所有環(huan)節都(dou)應(ying)以正確的(de)交(jiao)付(fu)為(wei)(wei)目(mu)(mu)標(biao);在企(qi)業(ye)(ye)的(de)中級(ji)階(jie)段(duan),供(gong)(gong)(gong)應(ying)鏈(lian)(lian)定(ding)位(wei)(wei)(wei)需應(ying)有轉變,為(wei)(wei)了將(jiang)(jiang)來(lai)供(gong)(gong)(gong)應(ying)鏈(lian)(lian)的(de)集成(cheng)與將(jiang)(jiang)供(gong)(gong)(gong)應(ying)鏈(lian)(lian)作為(wei)(wei)企(qi)業(ye)(ye)的(de)核心競(jing)爭力,需將(jiang)(jiang)供(gong)(gong)(gong)應(ying)鏈(lian)(lian)定(ding)位(wei)(wei)(wei)為(wei)(wei)企(qi)業(ye)(ye)的(de)利潤中心。

第二(er),快速滲透供應鏈管理理念(nian)

當前(qian),在中(zhong)(zhong)(zhong)小(xiao)企(qi)業(ye)(ye)的(de)管(guan)(guan)理(li)(li)中(zhong)(zhong)(zhong),供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)鏈(lian)(lian)的(de)管(guan)(guan)理(li)(li)理(li)(li)念非常(chang)薄弱(ruo),甚(shen)至有(you)部分企(qi)業(ye)(ye)尚未開始意(yi)識(shi)到供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)鏈(lian)(lian)管(guan)(guan)理(li)(li)的(de)重要(yao)性(xing),企(qi)業(ye)(ye)在中(zhong)(zhong)(zhong)小(xiao)規模階段,需要(yao)企(qi)業(ye)(ye)高層充分重視,快速(su)滲透,讓(rang)全(quan)公司意(yi)識(shi)到供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)鏈(lian)(lian)管(guan)(guan)理(li)(li)的(de)重要(yao)性(xing)。只有(you)公司上下在意(yi)識(shi)上的(de)重視,方能改變(bian)當前(qian)中(zhong)(zhong)(zhong)國中(zhong)(zhong)(zhong)小(xiao)企(qi)業(ye)(ye)供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)鏈(lian)(lian)管(guan)(guan)理(li)(li)的(de)現狀。維贏(ying)供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)鏈(lian)(lian)管(guan)(guan)理(li)(li)顧問在經歷眾多(duo)中(zhong)(zhong)(zhong)小(xiao)企(qi)業(ye)(ye)的(de)供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)鏈(lian)(lian)變(bian)革(ge)之(zhi)后認為,絕大部分中(zhong)(zhong)(zhong)小(xiao)企(qi)業(ye)(ye)供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)鏈(lian)(lian)管(guan)(guan)理(li)(li)落(luo)后、固步不(bu)(bu)前(qian)的(de)一個重要(yao)原因為企(qi)業(ye)(ye)的(de)意(yi)識(shi)不(bu)(bu)足,意(yi)識(shi)問題(ti)沒有(you)改變(bian)與解決,供(gong)(gong)(gong)(gong)應(ying)(ying)(ying)鏈(lian)(lian)管(guan)(guan)理(li)(li)難有(you)作(zuo)為。

第(di)三(san),以客(ke)戶為中心打造(zao)供(gong)應鏈(lian)

中小企業(ye)都處在(zai)供(gong)(gong)應(ying)鏈(lian)的基礎建(jian)設階(jie)段(duan),如(ru)何打造(zao)供(gong)(gong)應(ying)鏈(lian),打造(zao)一個(ge)什么(me)樣的供(gong)(gong)應(ying)鏈(lian),都成為供(gong)(gong)應(ying)鏈(lian)建(jian)設初期的主(zhu)要議題。供(gong)(gong)應(ying)鏈(lian)管理的直(zhi)接目(mu)標(biao)是在(zai)正(zheng)確(que)的時間將(jiang)正(zheng)確(que)的產品(pin)與(yu)服務交付到正(zheng)確(que)的地點,為客(ke)戶所接受;*目(mu)標(biao)是為企業(ye)贏取利潤。不(bu)管是直(zhi)接目(mu)標(biao)還是*目(mu)標(biao),都是為了保(bao)證客(ke)戶在(zai)產品(pin)與(yu)服務獲取方面的滿(man)意,因此,以客(ke)戶為中心打造(zao)與(yu)配置(zhi)供(gong)(gong)應(ying)鏈(lian),將(jiang)是中小企業(ye)供(gong)(gong)應(ying)鏈(lian)發展(zhan)的一個(ge)重要趨(qu)勢(shi)。

中(zhong)小企(qi)業(ye)的(de)(de)供應(ying)(ying)(ying)鏈有著非(fei)常明顯的(de)(de)特(te)點那就是(shi)反應(ying)(ying)(ying)快(kuai)(kuai)速、柔性(xing)高,很(hen)多(duo)小企(qi)業(ye)都是(shi)以快(kuai)(kuai)速交(jiao)付(fu)(fu)、能應(ying)(ying)(ying)付(fu)(fu)交(jiao)付(fu)(fu)的(de)(de)波峰(feng)波谷、高柔性(xing)的(de)(de)特(te)點從規模(mo)比他們大很(hen)多(duo)的(de)(de)企(qi)業(ye)手中(zhong)搶得訂單(dan)以延續企(qi)業(ye)生命。快(kuai)(kuai)速反應(ying)(ying)(ying)是(shi)指接到客(ke)(ke)戶訂單(dan)后能迅速(比競(jing)爭對手更短(duan)的(de)(de)時(shi)間)的(de)(de)完成(cheng)交(jiao)付(fu)(fu);柔性(xing)高是(shi)指供應(ying)(ying)(ying)鏈能從容的(de)(de)應(ying)(ying)(ying)付(fu)(fu)客(ke)(ke)戶在量與(yu)交(jiao)期上(shang)的(de)(de)巨大波動,能很(hen)好的(de)(de)應(ying)(ying)(ying)付(fu)(fu)交(jiao)付(fu)(fu)的(de)(de)波峰(feng)波谷,也(ye)不(bu)至于使自身處在一(yi)個(ge)高風險(xian)的(de)(de)狀態,很(hen)多(duo)上(shang)規模(mo)的(de)(de)企(qi)業(ye)很(hen)難具備的(de)(de)交(jiao)付(fu)(fu)特(te)征,亦是(shi)很(hen)多(duo)客(ke)(ke)戶在選擇供應(ying)(ying)(ying)商(shang)時(shi)重點考量的(de)(de)因素,中(zhong)小企(qi)業(ye)不(bu)能失(shi)去這個(ge)賴以生存(cun)與(yu)擴張(zhang)的(de)(de)優勢,在企(qi)業(ye)規模(mo)擴大的(de)(de)同時(shi),繼續保持這些(xie)難得的(de)(de)特(te)征是(shi)未來發展的(de)(de)一(yi)個(ge)重要趨(qu)勢。



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