国产极品粉嫩福利姬萌白酱_伊人WWW22综合色_久久精品a一国产成人免费网站_法国啄木乌AV片在线播放

營銷目標執行課程培訓

課程背景：
營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)的(de)(de)(de)(de)關鍵點在(zai)(zai)(zai)哪里(li)？提高營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)人(ren)員業(ye)績(ji)(ji)水平(ping)的(de)(de)(de)(de)關鍵是(shi)(shi)(shi)(shi)(shi)什么？相信這個問題(ti)幾乎所有(you)(you)(you)的(de)(de)(de)(de)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)管(guan)(guan)理(li)(li)者都思考過(guo)，是(shi)(shi)(shi)(shi)(shi)提升營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)技(ji)(ji)(ji)巧、改(gai)善營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)心態還是(shi)(shi)(shi)(shi)(shi)加強營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)的(de)(de)(de)(de)管(guan)(guan)理(li)(li)？事實上(shang)，企業(ye)在(zai)(zai)(zai)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)人(ren)員營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)技(ji)(ji)(ji)巧提升和(he)心態改(gai)善方面(mian)投入的(de)(de)(de)(de)經費(fei)是(shi)(shi)(shi)(shi)(shi)最多(duo)(duo)的(de)(de)(de)(de)，但效果(guo)卻并不讓人(ren)滿意(yi)，很多(duo)(duo)培(pei)訓(xun)費(fei)用實際上(shang)被浪費(fei)掉了。經過(guo)長時間對營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)人(ren)員工(gong)作的(de)(de)(de)(de)跟蹤咨詢(xun)，我發現營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)人(ren)員業(ye)績(ji)(ji)不佳的(de)(de)(de)(de)首(shou)要(yao)根源(yuan)并不是(shi)(shi)(shi)(shi)(shi)技(ji)(ji)(ji)巧和(he)心態問題(ti)，而(er)是(shi)(shi)(shi)(shi)(shi)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)行(xing)(xing)為(wei)不夠精(jing)(jing)準有(you)(you)(you)效和(he)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)動作執(zhi)(zhi)(zhi)(zhi)行(xing)(xing)不到(dao)位，多(duo)(duo)數(shu)時候是(shi)(shi)(shi)(shi)(shi)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)人(ren)員明(ming)知(zhi)道(dao)正確的(de)(de)(de)(de)做法(fa)是(shi)(shi)(shi)(shi)(shi)什么，但就是(shi)(shi)(shi)(shi)(shi)做不到(dao)。所以我認為(wei)現在(zai)(zai)(zai)的(de)(de)(de)(de)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)管(guan)(guan)理(li)(li)要(yao)解決(jue)的(de)(de)(de)(de)不是(shi)(shi)(shi)(shi)(shi)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)人(ren)員的(de)(de)(de)(de)技(ji)(ji)(ji)巧提升問題(ti)，而(er)是(shi)(shi)(shi)(shi)(shi)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)的(de)(de)(de)(de)執(zhi)(zhi)(zhi)(zhi)行(xing)(xing)問題(ti)。即如何使營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)人(ren)員的(de)(de)(de)(de)行(xing)(xing)為(wei)更加精(jing)(jing)準有(you)(you)(you)效、如何使營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)人(ren)員的(de)(de)(de)(de)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售動作執(zhi)(zhi)(zhi)(zhi)行(xing)(xing)到(dao)位、如何使所有(you)(you)(you)制(zhi)定(ding)的(de)(de)(de)(de)策略全部(bu)執(zhi)(zhi)(zhi)(zhi)行(xing)(xing)到(dao)位，只有(you)(you)(you)解決(jue)了這幾大問題(ti)，營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)策略和(he)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售技(ji)(ji)(ji)巧的(de)(de)(de)(de)訓(xun)練(lian)才(cai)會(hui)有(you)(you)(you)意(yi)義，而(er)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)執(zhi)(zhi)(zhi)(zhi)行(xing)(xing)的(de)(de)(de)(de)可挖掘潛力幾乎是(shi)(shi)(shi)(shi)(shi)無(wu)窮的(de)(de)(de)(de)。林老(lao)師(shi)在(zai)(zai)(zai)多(duo)(duo)年營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)一線工(gong)作經驗和(he)多(duo)(duo)年營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)咨詢(xun)經驗的(de)(de)(de)(de)基礎上(shang)，系(xi)統(tong)(tong)研究營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)流(liu)(liu)(liu)程(cheng)(cheng)(cheng)(cheng)再造技(ji)(ji)(ji)術、企業(ye)教練(lian)技(ji)(ji)(ji)術、績(ji)(ji)效標桿對比技(ji)(ji)(ji)術和(he)系(xi)統(tong)(tong)執(zhi)(zhi)(zhi)(zhi)行(xing)(xing)的(de)(de)(de)(de)4R流(liu)(liu)(liu)程(cheng)(cheng)(cheng)(cheng)、*流(liu)(liu)(liu)程(cheng)(cheng)(cheng)(cheng)等(deng)國內(nei)外*的(de)(de)(de)(de)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)、執(zhi)(zhi)(zhi)(zhi)行(xing)(xing)技(ji)(ji)(ji)術，推出的(de)(de)(de)(de)一套“L6精(jing)(jing)準營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)執(zhi)(zhi)(zhi)(zhi)行(xing)(xing)教練(lian)系(xi)統(tong)(tong)”，該(gai)系(xi)統(tong)(tong)從“營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)人(ren)員執(zhi)(zhi)(zhi)(zhi)行(xing)(xing)素質訓(xun)練(lian)、精(jing)(jing)準營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)執(zhi)(zhi)(zhi)(zhi)行(xing)(xing)六(liu)步流(liu)(liu)(liu)程(cheng)(cheng)(cheng)(cheng)、營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)執(zhi)(zhi)(zhi)(zhi)行(xing)(xing)的(de)(de)(de)(de)資源(yuan)配(pei)置(zhi)體(ti)系(xi)、營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)執(zhi)(zhi)(zhi)(zhi)行(xing)(xing)的(de)(de)(de)(de)動力體(ti)系(xi)、營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)執(zhi)(zhi)(zhi)(zhi)行(xing)(xing)的(de)(de)(de)(de)結果(guo)管(guan)(guan)控體(ti)系(xi)、營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)執(zhi)(zhi)(zhi)(zhi)行(xing)(xing)的(de)(de)(de)(de)文(wen)化體(ti)系(xi)”六(liu)個方面(mian)入手，系(xi)統(tong)(tong)解決(jue)企業(ye)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)執(zhi)(zhi)(zhi)(zhi)行(xing)(xing)力的(de)(de)(de)(de)提升問題(ti)。本課程(cheng)(cheng)(cheng)(cheng)是(shi)(shi)(shi)(shi)(shi)“L6精(jing)(jing)準營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)執(zhi)(zhi)(zhi)(zhi)行(xing)(xing)教練(lian)系(xi)統(tong)(tong)”的(de)(de)(de)(de)核心課程(cheng)(cheng)(cheng)(cheng)，主要(yao)是(shi)(shi)(shi)(shi)(shi)進行(xing)(xing)精(jing)(jing)準營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)執(zhi)(zhi)(zhi)(zhi)行(xing)(xing)流(liu)(liu)(liu)程(cheng)(cheng)(cheng)(cheng)訓(xun)練(lian)，幫助(zhu)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)人(ren)員理(li)(li)清營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)工(gong)作的(de)(de)(de)(de)精(jing)(jing)細化流(liu)(liu)(liu)程(cheng)(cheng)(cheng)(cheng)，確保(bao)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)動作的(de)(de)(de)(de)精(jing)(jing)準性(xing)和(he)有(you)(you)(you)效性(xing)。

課程收益：
1、提升營銷人員執行素質，提高營銷行動精準性和有效性，消除營銷中的資源和精力浪費，從而三倍速度增加你的營銷業績，追求計劃內的成功；
2、幫助你梳理你的年度營銷目標，并從渠道、方法、客戶、人員等各方面挖掘目標潛力，在目標分解時即找到有效實現目標的方法；
3、幫助你梳理出營銷的關鍵價值流程，從而提煉出成交的關鍵環節并做出關鍵環節工作模板；
4、針對目標現場做出(chu)(chu)執行計劃并分解(jie)到每(mei)個(ge)區(qu)域(yu)、每(mei)個(ge)員(yuan)工(gong)、每(mei)個(ge)客戶、每(mei)條渠(qu)道，做出(chu)(chu)行動路(lu)線圖；

課程大綱：
營銷：效能型還是效率型?
一、精準營銷目標的制定與分解——讓有力量的目標牽引執行
寓言故事：龜兔賽跑新解
視頻教材：順溜領任務
1、精準目標——營銷執行動力源
2、精準目標的執行工具：SMART
3、精準目標教練對話架構
4、精準目標的有效分解：時間、渠道、客戶、人員、區域
訓練工具：SMART精準目標模板
精準目標有效分解(jie)表

二、營銷現狀的梳理——清醒認知自己和對手
案例：韋爾奇考察核電站
1、清醒的認知自己的位置：梳理現狀，看清全局
2、現狀梳理找四點：競爭關鍵點、客戶需求價值點、營銷瓶頸點、自我優劣點
3、現狀梳理教練對話架構
4、現狀梳理執行工具：營銷現狀檢查單
營銷現狀梳理問題架構圖
5、理(li)清現狀，找(zhao)到實(shi)現目標的瓶頸環節和(he)突破方法

三、關鍵價值鏈——找到成交中最關鍵的那幾環
案例：奧林巴斯開發西北營銷案
1、營銷失效的主要原因是營銷關鍵環節執行缺位
2、關鍵價值鏈的兩大價值：找到達成成交結果最關鍵的環節，做出關鍵環節*標準模板
3、尋找關鍵價值鏈的流程：價值公式——有效途徑（FEBC法則）——關鍵價值鏈
4、關鍵價值鏈開發工具：關鍵價值鏈有效教練架構
5、現場(chang)訓(xun)練(lian)：做出本企(qi)業的關(guan)鍵(jian)價值(zhi)鏈

四、營銷執行計劃的制定與落實——把成交落實在計劃之中
案例：九州的營銷計劃落空案
1、執行——從目標到計劃再到結果
2、確保目標實現：表現目標——執行計劃——行動目標——行動計劃——行動——行動后跟蹤
3、營銷執行計劃考察三大因素：目標、資源、風險
4、7步制定執行計劃：把目標變成每天的行動，讓每天都在達成目標
5、營銷執行計劃工具：執行計劃模板
6、執行計劃的落實工具：一對一責任
YCYA
周計劃、日結果
質詢檢查數據系統
質詢會

五、營銷過程效能的保障(營銷執行流程動作的控制)——消除營銷中的無用功
案例：電話營銷團隊開發案
1、營銷效率來源于提升過程效能
2、TOTE:營銷動作的有效性檢查
3、營銷執行動作的控制:效率型控制策略
效能型控制策略
4、過程效能保障工具：資源分配檢核表
營銷節點檢查表

六、營銷執行自我跟進、反思——保證每天改善績效1%
案例：某公司營銷反思倍增效益的案例
1、營銷行動升級——行動后跟進策略
2、ABC跟進技巧
3、訓練工具：ABC行動跟進教練地圖
課程總結

營銷目標執行課程培訓