視頻信息

標題：數字化時代企業更應該關心用戶成本

類型：【大數據營銷,新媒體營銷】

簡介：

互(hu)(hu)聯網營銷(xiao)關(guan)注用(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)成本，而不僅只關(guan)注運(yun)營成本。 1. 用(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)數(shu)據(ju)(ju)分析(xi) 【案(an)(an)例研討(tao)】網民(min)核(he)心需(xu)求是什(shen)么？ ? 用(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)購(gou)物行為(wei)關(guan)鍵路(lu)徑； ? 訂(ding)單(dan)轉化(hua)(hua)率用(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)貢(gong)獻值； ? 訂(ding)單(dan)轉化(hua)(hua)率核(he)心數(shu)據(ju)(ju)漏斗； ? 用(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)數(shu)據(ju)(ju)管(guan)理應(ying)用(yong)(yong)(yong)(yong)(yong)； 【案(an)(an)例研討(tao)】社交大數(shu)據(ju)(ju)的(de)升(sheng)值； ? 大數(shu)據(ju)(ju)應(ying)用(yong)(yong)(yong)(yong)(yong)：用(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)畫像； 【圖解(jie)工具】標(biao)簽(qian)數(shu)據(ju)(ju)庫(ku)； 【圖解(jie)工具】用(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)屬性庫(ku)； 【案(an)(an)例研討(tao)】大數(shu)據(ju)(ju)應(ying)用(yong)(yong)(yong)(yong)(yong)案(an)(an)例集合； 2、 提升(sheng)用(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)體(ti)(ti)驗(yan) 【圖解(jie)工具】用(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)體(ti)(ti)驗(yan)關(guan)鍵流程； 【圖解(jie)工具】用(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)體(ti)(ti)驗(yan)管(guan)理5類核(he)心； 【圖解(jie)工具】品牌體(ti)(ti)驗(yan)6度(du)羅盤(pan)！ 【案(an)(an)例研討(tao)】你的(de)體(ti)(ti)驗(yan)如何？ 【工具應(ying)用(yong)(yong)(yong)(yong)(yong)】速度(du)評(ping)測(ce)；兼容性評(ping)測(ce)；系統(tong)功能(neng)評(ping)測(ce)； 【案(an)(an)例研討(tao)】一顆鉆石(shi)的(de)用(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)體(ti)(ti)驗(yan)之旅； 3、 強化(hua)(hua)用(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)互(hu)(hu)動(dong)(dong) ? 跳出率的(de)重要性； ? 數(shu)據(ju)(ju)優(you)化(hua)(hua)實施(shi)策略(lve)； ? 優(you)化(hua)(hua)行動(dong)(dong)計劃表； ? 用(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)互(hu)(hu)動(dong)(dong)：互(hu)(hu)動(dong)(dong)營銷(xiao)設計；

時間：2022-10-12 11:59:40

來源：哪里有培訓網