視頻信息

標題：新品上市三大錦囊十五種實戰06

類型：【產品管理】

簡介：

 大家好(hao)，我是(shi)今(jin)(jin)天的主(zhu)講老師，我叫陳(chen)云(yun)崗，今(jin)(jin)天的主(zhu)題是(shi)【新(xin)品(pin)(pin)(pin)上市(shi)(shi)三大錦囊十(shi)五種實(shi)戰06】，副標題是(shi)【如何(he)給新(xin)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)進行品(pin)(pin)(pin)牌定(ding)(ding)位(wei)(wei)(wei)】，在當前市(shi)(shi)場(chang)(chang)(chang)中，有(you)很多的人對產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)定(ding)(ding)位(wei)(wei)(wei)與市(shi)(shi)場(chang)(chang)(chang)定(ding)(ding)位(wei)(wei)(wei)不加(jia)區別(bie)，認為(wei)兩者(zhe)是(shi)同一(yi)個(ge)概(gai)念，其實(shi)兩者(zhe)還是(shi)有(you)一(yi)定(ding)(ding)區別(bie)的，具體說來(lai)，目(mu)(mu)(mu)(mu)標市(shi)(shi)場(chang)(chang)(chang)定(ding)(ding)位(wei)(wei)(wei)（簡稱市(shi)(shi)場(chang)(chang)(chang)定(ding)(ding)位(wei)(wei)(wei)），是(shi)指企業對目(mu)(mu)(mu)(mu)標消(xiao)費(fei)者(zhe)或目(mu)(mu)(mu)(mu)標消(xiao)費(fei)者(zhe)市(shi)(shi)場(chang)(chang)(chang)的選(xuan)擇；而產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)定(ding)(ding)位(wei)(wei)(wei)，是(shi)指企業對用什么(me)樣的產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)來(lai)滿足目(mu)(mu)(mu)(mu)標消(xiao)費(fei)者(zhe)或目(mu)(mu)(mu)(mu)標消(xiao)費(fei)市(shi)(shi)場(chang)(chang)(chang)的需求。從理(li)論上講，應該先進行市(shi)(shi)場(chang)(chang)(chang)定(ding)(ding)位(wei)(wei)(wei)，然后才(cai)進行產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)定(ding)(ding)位(wei)(wei)(wei)。產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)定(ding)(ding)位(wei)(wei)(wei)是(shi)對目(mu)(mu)(mu)(mu)標市(shi)(shi)場(chang)(chang)(chang)的選(xuan)擇與企業產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)結合的過程，也即是(shi)將市(shi)(shi)場(chang)(chang)(chang)定(ding)(ding)位(wei)(wei)(wei)企業化、產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)化的工作。

時間：2014-05-27 02:36:01

來源：哪里有培訓網